Once this model is in place you have to validate it
through actual experiments in the market before you invest in infrastructure. You may experience counter intuitive lessons and you then need to iterate your business model quickly.
You have to ensure that your business model is aligned to the perceptions of your target market and your partnership network. Those perceptions themselves are often not entirely related to reality. For example; when we first went to market we found we were focussed on delivering applications across the broad range of mobile devices that ranged from a 2003 to 2010 mobile device. We were surprised to find that, even though 95% of the devices in actual use were not iPhones, organisations wanted to roll out iPhone only support.
This would mean that these organisat ions would have mobile technology at their disposal,
but that very few of their customers would be able to use it. We realised that some of our customers were basing their perceptions on USA thinking. So, even if your business model is based in reality you need to take care because customers buy on perceptions that are not always based on reality. You need to explore what influenced their perception.
Once all of this validation has been done you
need to decide whether your business model is still worth implementing in terms of sustained competitive advantage.”
Du Toit concluded that part of Virtual Mobile
Technology’s success was also, in part, due to their organisational culture of doing continuous research in and outside of their fields of expertise. He personally spends between fifteen and twenty hours per week researching business and IT trends and encourages all his staff and partners to do the same.
BUSINESS SCHOOL
An international MBA with local impact
At Henley we face up to the hard questions. We prepare you to be a leader and a board member, unafraid of meeting challenges on both a global and local scale.
As the only business school in South Africa whose MBA is triple-accredited by the US, UK and EU quality assurance bodies, we can provide you with a truly international MBA, with enduring global credibility. But as well as being truly international, we are also truly local, with over 20 years in South Africa (and accredited here too).
Our unique position means you benefi t both from our worldwide reputation and from our understanding of the real social and economic issues in Africa. Not only that, the Henley MBA is fl exible, so it helps you balance work, family and studies.
What you will learn can make a positive impact on your organisation, your country, your community and of course you, personally. We believe in the future of Africa.
Apply now. Call or email Vivien or Colleen to fi nd out more.
viviens@henleysa.ac.za tel +27 11 808-0863
colleens@henleysa.ac.za tel +27 011 808-0866
www.henleysa.ac.za
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