Figure 2
RedRoof Brands Strategy Map 2010-2015
As the reader will prove below, a living example
of strong strategy map for the RedRoof Brands is based on the integration of business profitability, customer engagement, learning and innovation, and financial and resource effectiveness. The company’s business profitability is realised through, inter alia, the implementation of new strategic initiatives, increased product and service quality, and aggressive marketing. Engagement cuts across all customer segments: staff, management, customers, vendors and strategic partnerships. Learning and innovation are the bases for generating and sharing new knowledge, integrated staff capacity development and marketing initiatives to grow the financial and business portfolios. Financial and resource effectiveness is a result of a decisive deployment of strategic resources and funds through performance- based people and culture. It also requires a streamlined and well-funded capacity and capability development model, diversified resource acquisition and allocation plan, buttressed by a culture of stewardship of resources. So the four building blocks of the RedRoof Brands strategy map from these four themes produce four performance result arenas for the company as follows:
90 Management Today | December 2011
• Customer Engagement • Business Profitability • Learning and Innovation • Financial and Resource Effectiveness
Below (opposite page, figure 2)is a good living example of a strategy map of the RedRoof Brands. It is often called the ‘strategy on one page’. This author facilitated the development of this strategy map and the subsequent strategy scorecard. It is from the strategy map that the strategy
scorecard is developed. The scorecard is a measurement and reporting tool for what has been captured and expressed on the strategy map. Organisations that develop strategies with strategy maps and scorecards have since abandoned strategy implementation plans. Strategy Implementation plans were used in place of the scorecard. The implementation plan is simpler to develop but difficult to monitor and report from it. The scorecard, which has replaced the implementation plan, is more composite, and comprehensive with all measures and milestones needed to measure performance, ensure accountability, and report on implementation progress. The scorecard succinctly captures the whole strategy planning, performance measures
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