Harnessing the efficacy of mobile enterprise applications
- Amanda Dormehl M
anagers and leaders have many resources available to them to deliver on their
respective business objectives. Information Technology may be the one resource that non-IT titled staff fail to interact with effectively. With sustainable competitive advantage as uber-critical in the current economic landscape, this circumvention can be fatal to the total business’s longevity.
It is estimated that there are
currently 5.3 billion mobile users world-wide. This equates to 76% of the globe’s total population. Approximately 8 trillion person to person and 11 billion businesses to consumers SMS’s will be sent during 2011. For the Europe, Middle East and Africa (EMEA) region this equates to 41% of the global mobile transactional value.
Mobile users access mobile payments, money transfers, merchandise purchases and mobile ticketing and coupons (to name only a few) via their mobile devices. The reality is that one in four downloaded mobile applications is never used again after downloading.
How then do leaders then navigate effectively this world riddled with jargon and acronyms such as USSD, WAP, NFC, Android and BlackBerry? And how can they ensure an acceptable Return on Investment (ROI) rolling out a new technology?
Management Today recently met up with Wilter du Toit, co- founder and CEO of Virtual Mobile Technologies.
66 Management Today | December 2011
“Our customers include organisations focussed on the enterprise market. We also have a number of SMME customers that want to extend their set of services across all the various mobile channels.
The mobile enterprise
application platform that we created is named RAMP. We develop applications for organisations that want to extend their services across all the various mobile channels and technologies in collaboration with our partnership network. We are not bound to develop applications that can only be used by BlackBerry, Nokia, Samsung or iPhone devices. We use our RAMP platform to develop applications that can be used across all manner of mobile devices.
This approach means a quicker
response time to ever-changing technology and cost savings as we do not develop applications specific to only one mobile device. In essence, we deliver better ROI for our customers” Wilter shared.
An additional benefit is a
better continuum of service, specifically such as at the backdrop of the service interruption experienced by BlackBerry users at the beginning of October 2011. Organisations that utilise this broader approach to mobile technology design are able to seamlessly use an alternative protocol such as USSD or SMS, to reach customers during periods of service disruption.
RAMP is also used to extend existing backend systems such as ERP and CRM to all the various mobile channels in order to unlock the original ROI expectations of these systems.
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