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Magazines are set for a huge sales boost on the iPad


iPads and tablets appear to be very conducive to deeper, more information-packed experiences Localytics


Statistics published over the last quarter have given publishers the biggest signal yet that consumers are adopting iPad magazine reading on a considerable scale.


In a survey of over 200 people, UK marketing and analytics company imano found that 69% of those surveyed regularly use their device as a magazine or newspaper reader. These consumer habits are expanded further by Gartner, who in May found that 52% of those who read magazines on the iPad actually found the experience easier than reading a print copy, while 42% said it was just as easy.


How easy do you find the iPad magazine reading experience 6% 42% 52%


Easier than the print version As easy as the print version


Less easy than the print version


Source: Gartner


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