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The iPad is currently untouchable as the leading tablet device


In our last report , we suggested that the iPad’s most significant impact would be the creation of an industry almost overnight. At that stage of 2011, competitors were scrambling to develop and release their own devices that they hoped would rival the iPad’s supremacy. This developer battle has perhaps become the defining issue of the technology industry during the latter months of 2011. For Apple, the good news is that their market domination has persisted throughout.


According to the IDC, Apple’s tablet market share actually rose to 68.3% of the worldwide market, up from 65.7% in the first quarter. During the same period, the number of devices sold by those operating an Android system fell to 26.8% from 34.0%. Considering the number of devices using an Android operating system, Apple remains way out in front as the world’s most popular tablet device.


Current share of tablet marketplace by operating system 5%


27% 68%


Apple Android


Blackberry


Source: IDC Market Intelligence 2


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