These estimates are reflected in the results of Imano’s survey into iPad usage, which found that 48 per cent of iPad users spent the most money through the device, while only 19 per cent said they spent most through their computer.


How easy do you find the iPad magazine reading experience


Mobile Phone 11%


Laptop 16%


Computer 19%


iPad 48%


Cable/Internet TV 4%


I Don’t Spend


Money on a Device 3%


Source: Gartner


The same survey found that customers are growing ever more willing to purchase apps. A third of those surveyed have paid for 20-49 apps for their device, and just over 1 in 10 have bought 50-99 Apps.


How many Apps have you paid for using your iPad


100+ 6%


50 to 99 11%


0 to 9 26%


20 to 49 33%


iPad Mobile Phone Laptop


Computer Cable / Internet TV Don’t Spend Money on a Device


10 to 19 24%


Source: Imano 11


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