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The iPad is a purchasing machine


Purchases made on the iPad continue to act as a good indicator of the devices popularity, and how well they have been adopted by their user base. In the last quarter statistics have emerged to suggest that both internet browser and app purchasing has massively increased, and has the potential to grow much further.


We see [the iPad] as a key growth vehicle Claire Watts, CEO of QVC


Significantly for retailers, research has shown that owners of the iPad spend more money via the device than through any other platform. The Wall Street Journal has reported that, on average, PC and Laptop users buy a product 3% of the time, whereas a consumer browsing on the iPad or iPad 2 has a conversion rate of between 4-5%.


retailers a self-selected audience of their best customers Dana Mattioli, Wall Street Journal


Tablet owners tend to be wealthier, which gives


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