The customer base established by the iPad appears unlikely to erode as well. According to a U.S tablet survey by Robert W. Baird, 98% of current iPad owners that are considering a second purchase are looking at another iPad.


There are several factors for both the market share and customer loyalty of the iPAf, however put simply, the iPad and iPad 2 offer users the best hardware, the best software the most Apps, and now with iOS 5, the iCloud. New devices which do not have these 4 components integrated in one ecosystem will continue to suffer when compared to Apple’s devices.


Tablet Planned Purchasing


Who is the manufacturer and what tablet device are you planning on buying? August 2011


100% 85% 80%


60%


40%


20% 4% 0%


Apple iPad


Samsung Galaxy Tab


2% RIM


Playbook 1%


Motorola Xoom


Source: ChangeWave Research


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