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Catalogue apps are flourishing on the iPad


An App format that is thriving on the iPad and the iPad 2 is the Catalogue shopping App. As we’ve already highlighted, e-commerce is proving to be hugely popular on the device. Although internet browsing might be the traditional way to shop online, many retailers are finding that a catalogue app is a perfect fit for the device.


A survey from eConsultancy has found that 54.4% of UK shoppers have used a catalogue before making an online or in-store purchase this year. With an interactive catalogue App, which is tailored to mobile shopping, the route to online purchase can be reduced significantly.


This has been proven by online shopping research TheFind, who have found that the conversion rate on its catalogue app is about 10% higher than on its website, and average order size is between 10% and 20% higher.


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