“ 100% 85% 80% 60%


We found that tablets appear to be taking incremental dollars away from PC’s William Power, Analyst at Robert W. Baird


Significantly, analysts have been quick to emphasise that the iPad will retain its position as the leading device throughout this period. Gartner forecast that of the 326 million tablets sold in 2015, Apple will sell 148m iPads. While this is a smaller share of the overall tablet market, it would remain far and away the most popular tablet device, and remarkably, the most popular operating system, with Android sales projected at 116.4 million.


Tablet Planned Purchasing


Who is the manufacturer and what tablet device are you planning on buying? August 2011


40%


20% 4% 0%


Apple iPad


Samsung Galaxy Tab


2% RIM


Playbook 1%


Motorola Xoom


Source: ChangeWave Research


5


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