FUELING THE MULTISPORT LIFESTYLE Timothy Carlson


From left: USA Triathlon’s corporate partners have a regular presence at National Championship events. Elite Nationals was national


televised on VeRsUs for the fi rst time. USA Triathlon magazine and the Multisport Zone e-newsletter are key communications vehicles for the organization.


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DR. GUPTA CNN HOST ON THE MULTISPORT LIFESTYLE


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NFL STAR LTISPORT SUMMER 2010 • VOLUME 13 • ISSUE 3 • $4.99 DU


The organization and its national championship events garnered increased media coverage in 2010. The 2010 USA Triathlon Elite National Championship, held in September in Tuscaloosa, Ala., was televised by VERSUS for the fi rst time ever, and the organization and its athletes — both elite and age-groupers — saw expanded coverage in endemic media outlets.


USA Triathlon’s social media outlets such as Facebook, Twitter, Linked In and You Tube continued to thrive. The organization reached 52,575 highly engaged “fans” on Facebook by year’s end to nearly quadruple the yearend 2009 total. Additionally, USA Triathlon boasted 8,800 Twitter followers at the end of 2010, up 151 percent from the close of 2009.


The Multisport Zone e-newsletter, which reaches each annual member weekly, also continued to develop and fl ourish as a key communications piece for the department with an average open rate of nearly 27 percent.


BY THE NUMBERS • USA Triathlon boasted 52,725 Facebook fans at year end 2010 • USA Triathlon increased advertising and sponsorship sales by 19 percent in 2010 • USA Triathlon boosted its number of Twitter followers by 151 percent in 2010


Mario Cantu


2010 ANNUAL REPORT


USA TRIATHLON 9


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