Brand Obama: US President Obama and First Lady Michelle
become an exceptionally powerful tool in business and media coaching could train you in how to exude confidence, demon- strate authority, and take control of an interview on and off-air. Branding your- self and craſting your image is definitely worthwhile. It can lead you to acquiring a better job, grant you a higher salary, persuade people to comply with your re- quest, and most importantly boost your confidence from within, which ultimately reflects power and credibility in your at- titude and behaviour. Tis does not mean that you always
need to wear a Chanel suit paired up with Prada shoes. And it is certainly not about trying to become someone that you are not. Instead, it is about accentuating your assets and positives while eliminating the negatives. It simply means that your image or persona has a head-to-toe con- sistency, which establishes instant trust, while giving you immediate integrity. It is about ensuring that all of the compo- nents of your appearance are in sync. Poor posture, scruffy shoes, negative body lan- guage, an out-dated hairstyle, neglected grooming, lack of etiquette and limited dining skills can all undermine credibil- ity. Simply wearing the wrong colours can make your face appear washed out and pale. No matter who you are, or what you do, the way you dress and present yourself has a major impact on your suc- cess. In today’s competitive environment, branding yourself with a powerful and unique appearance can open the doors for greater recognition and achievement. You only have one chance to make a first impression, so make sure that it’s a good and lasting one!
“The primary investment in personal branding is educating yourself on the necessary image skills and applying them to your lifestyle so that it exemplifies you at your best.”
Te primary investment in personal
branding is educating yourself on the necessary image skills and applying them to your lifestyle so that it exemplifies you at your best. Image is the way that others perceive you. Within minutes of meeting someone, they will form assumptions about your education, economic status, character and value. Without saying a word, you are judged by your appearance and behaviour. Seeking the assistance of an image consultant could help you de- velop a strong first and lasting impression through wardrobe and styling, etiquette and communication skills. Media has also
Mya Padmore is a
personal and corporate branding expert. She is founder of Sting Communications, an
international marketing and communications consultancy with expertise in Africa
and emerging markets. Her company website is at www.
stingcommunications. biz.
AUTUMN 2011 | NEW AFRICAN WOMAN | 67
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