(
Fashion Special Africa’s Top 10 Male Fashion designers
Adebayo Jones
) “Promoting African
fashion is key to Adebayo... and he brings his sense
of history and fashion design to his work.” Although he also designs wedding dresses, Adebayo is famed
for his day and evening wear that is bold, opulent, colourful and a mixture of rich fabrics. The Versace of African fashion, he retains elements of
couture and despite pushing boundaries his classical training is evident in his designs’ construction and in every stitch. Promoting African fashion is key to Adebayo. He was using African fabrics, damask and lace for his designs before it became as popular as it is today. He is credited for popularising the use of Aso Oke and Kente Oke, which he used to stunning effect producing corsets as outer wear that have become one of his signature designs. Adebayo’s numerous accolades include the Best Nigerian Designer of the Diaspora Award and his show ‘Style with Adebayo Jones’, which is about to start a new season, is one of the most popular on BEN TV. He exhibits at trade shows and his clothes have appeared on BBC TV’s ‘Clothes Show’ and in national magazines including OK! and Inside Soap. In recent years, Adebayo has worked as an international
stylist where he has achieved great success for his creative abilities and flair in customising and accessorising outfits. Africana, his new collection to be launched soon, returns to
his African roots. Here, he gives traditional outfits a dramatic lift with the use of luxurious corsets over traditional tops. Adebayo brings his sense of history and fashion design to his
H
is name is synonymous with exquisite fashion, glamour, opulence and elegance. In a career spanning 25 years, Adebayo Jones has dressed celebrities, socialites and some of the most beautiful women in the world, including the 2001
Miss World, Agbani Darego. This London based designer travels the world to judge and headline fashion shows and encourage new talent. Though he studied for a history and sociology degree, it is fashion that took his passion. In 1998, he attended the Central School of Fashion where he honed his craft learning design, pattern cutting and garment construction. He worked for designers Isabell Kristensen and Katherine Hamnett before launching the Adebayo Jones label.
work and is often lecturing on the work of African designers who came before him, and European icons such as Yves St Laurent. Like Yemi Osunkoya of Kosibah, with whom he is friends,
Adebayo is an African icon who gives back by aligning himself with charities and mentoring new designers. Yinka Sunmonu
“The Versace of African fashion, he retains elements of couture and despite pushing boundaries his classical training is evident in the construction and in every stitch.”
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