.............................................................................................................................................................................................Beauty - Brand Awareness
– Jane Wurwand, Founder and owner of Dermalogica
apart from other skin care brands out there. “All Dermalogica products are researched and developed by The International Dermal Institute, meaning they are unique and effective, incorporating treatments, techniques, formulations and ingredients derived from a worldwide network of research and training,” says Jane.
This constant research and development of the brand has also meant that Dermalogica has kept ahead of the game. Jane commented: “A brand’s commitment to its foundation doesn’t imply inertia. On the contrary, a brand’s success depends on progression and momentum – evolving whilst maintaining credibility. Dermalogica’s research background enables it to anticipate industry trends and thereby maintain its key position at the forefront of new developments in skin therapy.”
Jane has also picked up awards along the way for the hard work she has put into the brand, including her recognition by American Spa magazine as The Most Influential Industry Leader, as well as named Beauty Industry West Entrepreneur of the Year in 2010. The brand itself has also picked up awards, with four received in 2010 from Irish consumer magazines U, Stellar, Image and Irish Tatler.
It’s a woman’s world
Back in 1968, when Jane was just getting Dermalogica up and running, she struggled to get a $10,000 loan to help with starting the company.
From this experience and with an overwhelming worldwide majority of professional skin therapists, estimated at 98%, being women, Dermalogica announced a new global initiative known as FITE (Financial Independence Through Entrepreneurship) at the beginning of this year. The initiative will extend microloans to 25,000 women entrepreneurs worldwide who otherwise would not have access to capital or credit.
Dermalogica has partnered with the non-profi t microfinance leader Kiva. org to help facilitate the loans through a unique website,
www.joinfi
te.org, and connect with women entrepreneurs in more than 50 countries worldwide.
With now hundreds of products under the Dermalogica umbrella, the brand and The Dermal Institute are set to get even bigger and better over the coming years, with women across a broad spectrum of countries taking the brand even further!
For more information on Dermalogica contact 1800 818 555, or visit
www.dermalogica.com
2010 Jane Wurwand is named Beauty Industry West Entrepreneur of the Year and Dermalogica picks up awards for a number of its products from U, Stellar, Image and Irish Tatler.
2011 Jane Wurwand launches FITE (Financial Independence Through Entrepreneurship), offering financial support to women across the UK to aid them in their quest to become entrepreneurs and launches new packaging to support the initiative. Dermalogica and The Dermal Institute also find a new home and relocate to the Manser Building, an architecturally acclaimed steel and glass structure nestled in 18 acres of parkland.
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