COMING IN NOVEMBER
greenliving
CREATING A
ECONOMY A fair economy
works for people and the planet.
Read about it
in Natural Awakenings’ November edition.
NEW
HOW TO GREEN A BUSINESS
Simple Steps to an Eco-Friendly Bottom Line by Derek Markham
N For more information
about advertising and how you can participate, call
917-414-1371 36 New Haven / Middlesex
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o business owner relishes spend- ing extra money for something that won’t immediately pay for itself with increased revenue, and greening one’s operations is such an endeavor. However, one common misperception is that going green costs money that cuts into the bottom line, when in fact, some options will end up saving money, adding to profits or making it possible to offer lower-priced products and services than the competi- tion. Here’s how:
Integrate green into the business plan: Start designing green elements
into any business from day one or as soon as possible.
Write an environmental mission statement: Craft a green mission statement, display it prominently and
NaturalNewHaven.com
review it periodically. Having a clear vision helps to define being green and communicate it to customers.
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Join green business groups: Use green business networks to learn from others or to form partnerships or collaborate. In an effective network, any associated cost will likely pay for itself through increased knowledge, customers and collaboration.
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Appoint a sustainability director: Make one person with authority re- sponsible for coordinating green efforts, tracking results and being accountable for increasing sustainability.
Practice green marketing: Add digital messaging to the mix, using social media, a blog and banner adver- tising. The Internet provides a real-time
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