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GET INVOLVED! BREAST CANCER ARABIA:


Article written by Informa Exhibitions


P


atients who have recently received the diagnosis of breast cancer are going to need three things:


 High quality, easy to understand information about breast cancer and its treatment  A specialised centre for treatment  A support system of people sharing the same journey This is what Breast Cancer Arabia


aims to provide through a series of interactive videos, created by UAE breast cancer specialist Dr Richard Reyes. Members to the website can gain access to a wealth of information about the disease, lists of specialist facilities in the Middle East region for treatment, and an interactive community of people who have experienced breast cancer in one way or another. The mission of the Breast Cancer


Arabia foundation is to pay for treatment for those women who are unable to afford it, and to educate doctors and nurses in the disease. With this in mind, the following events are taking place in the UAE to allow people to get involved and help fight the disease, and to raise vital funds to help those patients in need: Design a t-shirt competition This will run throughout October in the UAE and is open to children aged between 9 and 19. A panel from Breast Cancer Arabia together with their fashion partner SPLASH will judge the winning design. The


10 www.lifesciencesmagazines.com


October, 9000 people are expected to gather to watch Breast Cancer Arabia attempt this world record. A Guinness World Records adjudicator will be present to confirm the record and present a certificate should the record be broken. This event is not to be missed! If you would like to get involved, please phone Liz on 055 4801611 or email elizabeth@ breastcancerarabia.com Gala awards evening This is the flagship event and the highlight of Breast Cancer Arabia’s year. Leading medical companies and professionals will be rewarded for their contribution to the treatment and care of breast cancer patients and survivors. Get involved, be heard and give back! ■


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 MORE INFO: For more information about Breast Cancer Arabia, or to sign up and become a member visit www.breastcancerarabia.com


winning designers will have their t-shirts made into limited editions for sale across SPLASH’s 130 stores throughout the UAE Corporate golf day Golf is an excellent way to move businesses forward whilst having fun and enjoying a round of golf. Companies will be invited to take this opportunity throughout sponsorship or team participation at the Breast Cancer Arabia Golf Day. World record attempt Taking place at Meydan Racecourse on 21st


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