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offtherecord@intentmedia.co.uk TAG-TEAM INTERVIEW Sega’s head of content Marek Bronstring catches up with Media Molecule’s James Spafford
Marek Bronstring, Head of Content, Sega
Vs
How does your role affect the lifecycle of a game? I’m involved in shaping what we call the ‘share’ experience of our games when in development, and building hype and excitement before launch, but my role is definitely anchored more to post-launch. When most people working on the game here are done, my job gets busy. A lot of people consider the lifecycle of a game to end shortly after launch, but LittleBigPlanetis definitely one that keeps on living way
beyond then, and the levels people make get better as time goes by.
What’s your average working day like?
It’s a bit all over the place – I’ll generally be working on a few long-term projects, but also reacting to anything going on in the community. Lots of blog posts, forums, contests, event planning, toast making and marketing plans. Whenever I get the chance, I’ll play some LittleBigPlanet.
FROM THE ARCHIVE... 14 YEARS AGO NEWS
CTW SEPTEMBER 8th 1997
The fight for Virgin Interactive begins as parent Viacom looks to sell the label, with prospective buyers including EA, GT Interactive, Spectrum Holobyte and Sega… Sony grabs the rights to produce games based on pop
phenomenon, the Spice Girls... Tomb Raidercreators Toby Gard and Paul Douglas quit Core Design to set up their own studio Confounding Factor… And tucked behind four pages on Peter Molyneux and several Mystery Shopper specials are two half- pages featuring an interview with a little known publisher head called Bobby Kotick...
the industry. The current members are...
CHARTS: ALL FORMATS 1.
V-Rally..................................................Ocean................................................PSone 2. Tomb Raider.....................................Eidos
................PSone, PC, Saturn 3. Dungeon Keeper............................Bullfrog/EA ....................................PC 4. Worms.................................................Ocean/Team 17
....PSone, GB, MD 5. Alien
Trilogy..............................................Acclaim ................PC, PSone, Saturn
AND FINALLY MCV’s very own Stuart Dinsey chats to football TV pundit Alan Hansen about promoting Ocean’s upcoming sports game UEFA Soccer. Hansen is grilled on some truly crucial issues, such as whether there’s anything else artificial about Des Lynam other than his wig, whether Jimmy Hill is a “mad old fool” and the nature of Hansen’s sex symbol status.
OFF THE RECORD
James Spafford, Community Manager, Media Molecule
What is the strangest creation you have seen in LittleBigPlanet?
There are some really weird things that come out of people’s brains when you give them user-generated content tools. I think the most impressive are when people bend the game’s tools to near breaking point to make things we didn’t think would be possible – like first- person shooters. The weirdest is a level someone had made entirely out of pictures of my own face...
scenery, platforms, boats, everything was my face. That was quite weird.
If you could take only one game to a desert island – other than LittleBigPlanet – which one would it be? A tough one. I think a great thing to take would be Rock Band 3or one of those other music games that claims to teach you how to play a guitar or keyboard or whatnot. With all that spare time to play I’d be a guitar legend in no time, like Bill
and Ted at the end of Bogus Journey.
Don McCabe, CHIPS
www.mcvuk.com
Gurdeep Hunjan, Sainsbury’s
Nick Sultanti, Morrisons
Anthony Stocker, Argos
James Cooke, Best Buy
Christopher Rogers, Dixons Retail
Keith Sharpe,
Play.com
Stephen Staley, Gameseek
Azeem Sadiq, Comet
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