RECOMMENDED: F1 2011


[INFO] Released:


September 23rd


Formats: 360, PS3, PC


Publisher: Codemasters


Developer: Codemasters


Price: £49.99


Distributor: Gem


Contact: 01279 822800


BIGGER, FASTER, BETTER


JEREMY Wigmore, Codemasters VP of publishing, EMEA, explains


how F1 2011builds on last year’s game: “One of the things we try to do which is important when you launch a sequel – and something we did for Dirt 2and Dirt 3 – is listen to what people are saying. Split-screen was something that came out that was missing from last year – the guys have introduced it. The quality of the graphics have been upped as well.


“The challenge is how you make that whole experience, that whole environment, that whole game more fulfilling than the last one. And I think we’ve succeeded. “The difference between F1


TV MARKETING Ads will appear on ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports. It will debut on a Champions League broadcast, while cinema spots are running, too.


www.mcvuk.com


PRINT ADS The Sunand other national papers will include F1 2011ads on the game’s release day – September 23rd – as will Sport Magazine. The print ad is a mosaic- style collection of pictures of fans.


ONLINE/RADIO PROMOTIONS Social media activity for F1 2011has grown massively following F1 2010, with its Facebook and Twitter following growing five-fold in one year. The game will also get a promotion with Talksport.


2010and F1 2011is stunning in terms of its clarity, composition and detail. We haven’t just updated the cars and the teams, we’ve updated the whole game. And as a franchise, it has that wider demographic appeal.”


September 9th 2011 49


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80