NEWS In Brief
FUNBOX: The publisher has announced its secondary distribution requirements are now being handled by Curveball Leisure, ending its current agreement with Gem. “We’ve enjoyed our relationship with Gem and I thank them for their work,” said Funbox’s Mark Clemens. “But we feel the time is right to join an equally ambitious company. Curveball fits the bill perfectly.”
FUTURE: Alienware is the headline sponsor of Future’s GamesMasterGolden Joystick Awards. The accessories brand is also putting its name to the Ultimate Game of the Year prize.
SONY: The platform holder has gathered its numerous online services under a single brand: Sony Entertainment Network. It will incorporate all of the company’s online services across its gaming, music and video divisions, and brands such as the PlayStation Network, Video Unlimited and Music Unlimited.
NORDIC GAMES: The firm has inked a deal with Ministry of Sound that will see the brand contribute five tracks to We Dance.
Activision signs Nickelodeon for Spyro tour Co-branded live events across Europe planned for Skylanders with on-air promotions by Christopher Dring
KIDS TV giant Nickelodeon and Activision are going on tour to promote Skylanders: Spyro’s Adventure. The pan-European tour will be advertised on Nick’s TV and digital channels, and will make use of the firm’s Slime Truck to take the game across the UK, France, Germany, Italy, Netherlands, Sweden and Spain. The company promises
‘stunning and engaging events suitable for the whole family’, which includes the opportunity to go hands-on with the new toy/game hybrid. In addition to hands-on opportunities, the live events will include a themed stage show that stars Nickelodeon’s
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THERE’S PROOF that farming isn’t just popular with casual gamers – Farming Simulatorhas sold 500,000 copies worldwide. The specialist PC series has sold 300,000 units in Germany alone following the release of Farming Simulator 2011last
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This will be the ideal platform to connect with fans across Europe.
Imke Heinrich, Activision
presenters, complete with elements inspired by the new Spyrotitle. “We are very excited to be combining Nickelodeon’s fun nature and strength as a family brand with the magic of Skylanders to debut a bespoke interactive tour of Europe,” said Activision’s European marketing manager Imke Heinrich.
“We believe this will be the ideal platform to connect with fans across Europe, giving them the opportunity to be amongst the first in the world to play Skylanders: Spyro’s Adventureand enjoy fun-filled activities in a fully immersive environment.” Antonio Canto, who works as a senior VP at Nickelodeon parent Viacom, added: “Our expertise and knowledge of our audience allows us to provide the ultimate multi- platform marketing campaign to launch Activision’s new product. This is the first bespoke on the ground marketing tour for both Nickelodeon and Activision – taking the new product to seven countries over ten events across Europe.” Activision: 020 3060 1000
Cartoon Network teams up with Xbox for new show by Christopher Dring
THE OTHER kids TV giant, Cartoon Network, has partnered with Xbox to market the arrival of its new hit TV show, The Amazing World of Gumball.
The cartoon – which is developed in the UK – is already a smash hit in the US and is notable for combining 2D, 3D and live action imagery.
Farming Simulator sells 500,000 units by Dominic Sacco
November, which also broke into the PC Top Ten in the UK. And publisher Excalibur, which handles UK sales, expects similar success from the expansion pack and the Platinum Edition, which hit shelves on October 14th. “It’s a main product for us this Christmas,” MD Robert Stallibrass told MCV. “It will be very strong in the UK.”
The deal with Xbox will see bespoke animations appear on Xbox Live, with Cartoon Network’s parent Turner Broadcasting, the show’s creators and Xbox’s design team working together to create an ‘animated environment.’ This will showcase avatars, videos and wallpapers based on the show, and there will be millions of Xbox credits to give away.
The firm believes it can have three games in the PC Top Ten this year and achieve 30 per cent profit growth. “I read with interest MCV’s
‘20 Games to Save Christmas’ and the big retailers saying which they think will be the top sellers,” Stallibrass added. “Well, they forgot about us.” Contact Sales: 01869 338833
September 9th 2011 7
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