GMAs in association with
THE FINALISTS COVERAGE IN A NATIONAL NEWSPAPER
THE GUARDIAN
The Guardiancontinues to challenge the national newspaper orthodoxy when it comes to games coverage. Through regular news, reviews and features in G2and The Guide,as well as daily analysis, opinion and feature content on
Guardian.co.uk, it has made video games a key element of its cultural and technological remit. Last year, it also held live games events in the Guardian office, presented the Tech Weeklypodcast from the Develop conference in Brighton, and ran its own events at GameCity and the Bradford Animation festival.
THE OBSERVER
Maintaining an exceptionally strong print presence for gaming, during a period in which space in newspapers is increasingly precious, The Observer’scoverage is both broad and detailed. Importantly recognising gaming as an equal to film and music, it sits alongside these mediums in the New Review section. A team of ten aficionados offer a wide range of writing expertise, ensuring every possible genre is covered by the right gamer and that coverage as a whole is not confined to the bedroom but is as accessible to as wide an audience as possible.
COVERAGE IN A MAINSTREAM MAGAZINE
THE TELEGRAPH
Telegraph Video Games prides itself on offering the most in- depth coverage of the industry in mainstream media. The games section of The Telegraph’swebsite has gone from strength to strength since it was relaunched in 2007, focusing on long-form reviews, previews and features. As well as regularly appearing in the technology pages, the influence of video games has spread throughout the paper. Features in Motoring and Review have shown how video games are now a permanent fixture in culture and the arts. A new push will focus on community.
DAILY STAR SUNDAY
Game On in The Daily Star Sundayis the only full page offering dedicated to video games across the national newspapers, featuring weekly reviews, news and charts. The paper also regularly features stories from the gaming world in the news section and often runs photo shoots attached to big title launches. The page has been running for nearly five years. Game On is accompanied by the Star Tech page in The Daily Star, which runs every Thursday and features smaller game reviews alongside the best in consumer tech products.
THE SUN
Unlike some of its rivals, the team at The SunGames Column are not paid for the work they do. Indeed, their main job titles are elsewhere on the paper. But, solely through a love of games, the team makes sure it puts together a column each week. In the last year they’ve added an online section, and a thriving Twitter page, too. The Sun’scoverage isn’t aimed solely at gamers like most publications, it deals with the masses – making gaming appealing and relevant to the majority. Which is essential for gaming’s continued growth.
Award sponsored by
BBC FOCUS
Focusis the BBC’s award-winning science and technology magazine. With articles on
everything from astronomy to archaeology, genetics to geology, Focusis jargon-free and accessible to all. Aimed mainly at the men’s lifestyle market, the magazine also covers entertainment, gadgets and the web. The Focus games section features reviews and commentary on the latest trends in gaming, written to appeal to a mainstream audience.
FRONT
Founded in 1998, and relaunched in 2007 as an ‘alternative lad’s mag’, Frontis gaining a huge cult following within its core 16 to 25 year-old, with rising sales to reflect this. In terms of games, Front boasts preview spreads of upcoming games and reviews from in-house writer Alex Sim- Wise, who took over the section in April 2009. By covering a wide variety of games, from MMORPGs to shooters, Fronttries to offer its readers more than just a token review of PES, with plenty of humour to boot.
www.mcvuk.com
NUTS
For Nutsgames exclusives stand shoulder-to-shoulder with mass-market stories like the misadventures of the latest Big Brother evictee. That means it has secured world-first print coverage of hot games. Meanwhile, Nuts’gaming news section is the fastest-growing corner of its men’s consumer website
Nuts.co.uk.
SHORTLIST
Aimed at 20 to 35-year- old ABC1 men, ShortList reaches a readership practically untouched by other mainstream magazines. It is distributed free in 11 British cities every week and through a network of workplaces, airlines and retailers. Shortlistis the UK’s largest men’s magazine, with an audited weekly circulation of 523,665. Gaming is a core element of its coverage, even extending to covers. This year saw it launch its first annual Best Of E3 awards. Games are also covered on
Shortlist.com.
T3
T3is the UK’s biggest consumer tech lifestyle publication. Over 400,000 people interact with T3 Magazine,
T3.com and the UK’s No.1 selling iPad magazine on a monthly basis. This truly multiplatform brand provides readers with everything they need to know about the latest and best gadgets and technology in the ultimate product showcase.
WIRED
Wiredcasts early light on smart innovators and significant new ideas in the world around us, supported by an award- winning, clean and crisp design. The magazine’s games coverage
consistently picks up on hot trends: ‘serious games’ that hope to change the world; games that bridge both digital space and meatspace; games that capitalise on multi-screen viewing. But it also finds smart ways into the mainstream. It interviewed a ‘Tier 1 operator’ consulted by EA for Medal of Honor.
September 9th 2011 33
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