NEWS: DIGEST
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
20 WEEKLY MARKET VALUE: £13.7m No. 1
n The UK games market slipped slightly this week, down six per cent in value to £13.7m and five per cent in units to 619,538.
15 Week Ending September 3rd, 2011 10 £9.03m 5
494,531 Units
£14.6m
652,155 Units
£13.7m
619,538 Units
2. THE LEGEND OF ZELDA SKYWARD SWORD LIMITED EDITION BUNDLE
Wii......................................................................Nintendo
3. BATTLEFIELD 3 LIMITED EDITION 360....................................................................................EA
4. FIFA 12 SPECIAL EDITION PS3....................................................................................EA
5. GEARS OF WAR 3 360....................................................................Microsoft
0
n It may only be a slight dip, but retail would have been hoping for better – particularly with the release of Driver: San Francisco(debuting at No.2) and Bodycount(which managed 36th place).
BRANDMAP DLC BUYING HABITS GEARS OF WAR VS AVERAGE GAME
Average Gamer Gears of War
8% 4% 1% Free additional content
Paid to unlock online access for a second hand game
Paid for additional expansion packs and larger items
Copyright © GameVision Europe Ltd 1st May 2011 5% 3%
IT’S ONLY a few weeks now until Gears of War 3is released. Over the three years since the previous game in the series, the term ‘Added Value’ is the tag that developers have been focusing on. We already know about Call of Duty Elite and the EA Sports Season Ticket, and now Microsoft has announced the Gears of War Season Pass where the first four pieces of DLC will be released at a discount to Season Pass subscribers. But how popular has past Gears of
WarDLC been? This week we’re going to look at Gears of Warusing the GameVision Brand Map that you can buy direct from the MCV Reports page at
www.mcvuk.com. We asked 6,811 gamers about Gears of Warof whom 654 had played the game in the last six months; 250 of these told us about their experience of Gears of Warin more detail.
10 September 9th 2011 GameVision asked players of Gears
of Warwhat additional DLC they have purchased and the purchase channel for buying games from the series. Four per cent of players have downloaded free content, One per cent have paid to unlock access on a second hand copy of a game (this is most likely the Flashback map pack that came free with Gears of War 2) five per cent have paid to download additional content, double the volume paying for DLC on the average game. Gears of War 1 and 2have both been available on Microsoft’s Games on Demand service; however only three per cent of players of the game have got a digital copy of the game The first two Gears of Warachieved
a reasonable volume of digital sales, and the Gears of War 3Season Pass is an attractive offer that’ll encourage players to play all four planned DLC and extend the life of this title.
www.mcvuk.com/reports.
www.mcvuk.com
6. DEAD ISLAND
360................................................................Deep Silver
Week Ending August 13th
Week Ending August 20th
n As Drivermissed out, it meant that it's a second week at No.1 for Square Enix’s Deus Ex: Human Revolution. And that's despite the fact the RPG shooter fell 46 per cent in sales.
Week Ending August 27th
n There’s a number of games out today that will surely impact next week’s Top 40, namely Resistance 3, Dead Island, Star Fox 64 3D and Warhammer 40,000: Space Marine.
7. BATTLEFIELD 3 LIMITED EDITION PS3....................................................................................EA
8. FORMULA 1 2011 (F1)
360...........................................................Codemasters
9. RESISTANCE 3
PS3...............................................................................Sony
10. WARHAMMER 40000: SPACE MARINE
360................................................................................THQ
Source:
SHOPTO.NET PRE-ORDERS TOP 10
FIFA 12 SPECIAL EDITION 360 EA
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media
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