Beauty - Post-Summer Skin Care ............................................................................................................................................................................
“Sun exposure accelerates oxidation and inflammation in skin, while inflammation shows up as redness and broken veins. Both need attention and it is important to get the prescription right first time as clients will want to see improvements immediately, particularly with conditions such as enlarged pores, often the result of a long Summer of self-tans and lazy routines.”Viriginie Claire of Virginie Claire Products adds: “Generally, Celtic skin is delicate, prone to sensitivity and capillary damage and because of more frequent travel pigmentation is now a huge problem for all skin types, young to mature.”
Retail right
Add-on sales are vital to any salon or Spa business and this is a great opportunity to retail products that can help to restore, repair and revitalise the skin. Business expert Liz McKeon offers her retailing advise: “Research has shown that people are most susceptible to promotions/advertising at the entrance of a store - or the reception area of a salon. However, nine times out of 10, a client has not come to your salon to buy a product. The good news is that scientists have shown that, in general, most people have little or no shopping goals decided on when they enter into any store - consumer’s sensitivity to external cues is likely to be much higher in the earlier stages of their shopping.
“This means there is an opportunity for any salon owner to influence a client into buying a product well before they ever have their treatment. The key is to have a display unit that mirrors a shopping experience that clients are used to as well as aggressive promotion of products. Displays and merchandising have to catch the attention of clients as they walk through the door for their appointment.” Once you have helped your clients choose the right product to repair their skin, don’t forget to encourage them to purchase an SPF product from you too to wear through the Winter months. Just because it’s cloudy it doesn’t mean the sun can’t damage the skin! “For most typical Irish skins, continuing to protect the skin on the face and neck from UV damage is necessary even in our Autumn and Winter months,” says Virginie.
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For intensive skin repair, Decleor offer High Repair After Sun Balm. The balm contains essential oils such as Frankincense, Damask Rose, Roman Camomile and Bourbon Geraniums. Plant extracts include Shea Butter, Jojoba, Avocado, and Barley Grain. The balm is 100% natural and can be applied to the face. The skin is repaired overnight, feeling soothed and supple in the morning.
Graham Anthony & Co Ltd: 01 822 2711
ArtDeco’s Skin Yoga collection offers a range of products for the body to aid in the repair of the skin. Aromatic Body Cream with Shea Butter treats dry skin and smoothes stressed skin; Body Repair Lotion with Aloe Vera regenerates and provides intense care and squalane, phenols and vitamin E gives the skin moisture; Sun Touch Body Lotion conjures up a Summer tan as well as smoothing the skin; and Macadamia Body Scrub soothes and exfoliates, whilst rejuvenating at the same time.
Chleo Enterprises: 01 286 4770
Derm Acte is a new cosmeceutical range from Academie. The products contain high performing active ingredients such as hyaluronic acids in high and low molecular weights, vitamins A and C, glycolic acid, collagen and polypeptides all in high concentrations. The range includes serums and creams along with expert treatments.
French Cosmetics: 046 948 1091
Kaeso’s Hydrating Facial Moisturiser is formulated to restore moisture and to boost the complexion. This natural antioxidant benefits from Balm Mint and the hydrating properties work all day to nourish and hydrate the skin. Also from Kaeso, Moisturising Souffle Body Moisturiser is a daily moisturiser formulated to nourish, rehydrate and help boost skin tone. Combining the ultra moisturising properties of Mulberry and Mallow, skin is left looking and feeling soft, supple and radiant.
ASU Nail and Beauty: 01 807 7066
Profound Skin Care’s Active Glycolic Complex Gel contains exfoliating low pH glycolic derived from sugar cane to clear congestion and minimise pores; arnica, aloe and lavender to reduce redness and inflammation, and hyulorinic acid to hydrate the skin. Profound Skin Care has a three- step approach: step one tackles the main concerns with specifi c treatment; step two is to repair damage; and step three maintains the results and re-establishes a regular home-care routine.
Anne McDevitt Products: 01 677 7911
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