SHOW CASE


A brand new us...


You will have noticed a new masthead on this magazine. Six years after its debut, Christopher Ward has commissioned its first branding overhaul. From September the new logo will be phased in on every aspect of the company’s activity from the website to the watch dials. Mike France, co-founder of Christopher Ward, says of the rebranding:


“We feel that we have come of age. We wanted to express the quintessentially Britishness of our brand but in a confident, contemporary way. As our audience has grown hugely since we began in 2005, and continues to grow, we needed to communicate who we are and what we stand for more clearly.” London-based design agency ToyasO’Mara has undertaken the rebranding exercise following a thorough pitching process in the spring. Its work will be seen in the latest men’s and women’s ranges, including the female “Alex” collection, which is aimed at a younger audience.


christopherward.co.uk Orderline 0844 875 1515 3


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