Some Questions This Book Raises Include:

• Was Drucker the Founder of Strategic Management and the Inventor of Marketing as some ardent Drucker followers (Druckerites) have suggested?

• Did Drucker write the first book on strategy when he claimed, “I developed the first book on what is now called “strategy,” Managing for Results, which appeared in 1964?”

• What are “Drucker Gaps” and how are they closed? • Is there really a “theory” in Drucker’s “The Theory of the Business”? • What is needed to really apply Drucker’s “Concept of Planned Abandonment”?

• What is the “myth” of Drucker’s advice to Jack Welch at GE of “Being Number One or Number Two” in one’s industry? What did Welch have say about this?

• Was Drucker ahead of his time in many of his concepts on marketing or did he borrow them from others who were actually ahead of him? If so, which ones?

• What is the “Far Side” of Drucker? • What did Drucker neglect in his discussions of innovation? • Is there a “Strategic Drucker”?

Schedule an Executive Overview of “The Strategic Drucker” with Dr. Swaim.

Upon the book’s release, Dr. Swaim will be available to present a half-day Executive Overview to a three-day Executive Workshop of his book focusing on how to apply “The Strategic Drucker.” Combined with a book signing, this would make a unique event for Drucker Societies and other institutions that foster the Drucker Legacy.

For additional information and scheduling an Executive Overview or Workshop contact Dr. Swaim via email at: robertswaim@hotmail.com Phone: (Cape Canaveral, Florida) 321-392-0524 · (Beijing, China) 86-10-1390- 128-4951