Summary

The appropriate exploitation of business models to interrogate business research problems yields a number of advantages. Not only is complexity unravelled, but also real business issues relevant to the organisation in which the research is being carried out, revealed.

This body of business and management knowledge informs the data collection instrument thus ensuring an in depth analysis of the research problem.

The subsequent research results are thus meaningful in business terms, thus adding to the importance and motivation for the research.

Theoretical considerations and the literature review thus explore the same (or similar) bodies of knowledge but at two different levels. In both cases a high level of critical reflective analysis is implied.

References:

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Shipham, S.O. 2010. The MBA Research process: Some theoretical considerations. Management Today, 20(6): 39-40

Segal-Horn, S. 2004, The Strategy Reader. 2nd ed. Oxford: Blackwell Publishing