What is the biggest challenge facing leaders today?

I would say two things. Firstly, attracting and keeping the best people. Especially the younger generation, well qualified people, they tend to think 2 or 3 years in an organisation is enough, and then they want to move on. We must create an environment where we retain and grow that human capital. I think that’s important.

Secondly, make sure that you don’t get stuck behind a computer screen. Of course emails come in all the time, but you need to get out there. I make sure I don’t fall into that trap by planning a diary of being out, getting in front of people. We have sites in 14 towns, and by the end of April this year I had been to everyone.

What advice would you give to someone looking to gain insight into becoming a better leader?

The obvious one is to learn from others. But perhaps something slightly different would be to allow your personality to come through. There is a wide spectrum of different personalities that can be very successful, so whether you are a Jack Welch, or someone that is very inspirational in another methodology, let that come through. That will allow your leadership team to stay for the length of time and for you to keep your energy about you. Don’t ever lose that.

So for me, adventure is a big part of my life. It’s very easy to not do an adventure because the timing doesn’t allow for it, work, money or whatever the excuse is. But I need to make it happen as it’s a big part of me, it makes me be myself.

Reaching the North Pole