John Wiley & Sons (Asia) Pte Ltd

Publisher Since 1807

Celebrating 100 Years and the Drucker Legacy

by Robert W. Swaim, Ph.D. and Cape Canaveral, Florida resident

The Strategic Drucker “Peter Drucker’s Strategies for Business Growth”

Peter F. Drucker (1909-2005) Father of Modern Management Peter F. Drucker would have celebrated his 100th birthday in November 2009. His views on strategy, marketing, and other related topics are contained, sometimes sandwiched in his numerous books and countless articles that he had written over a remarkable period spanning over 65 years. Although Drucker claimed, “I developed the first book on what is now called “strategy,” Managing for Results, which appeared in 1964,” the author takes exception to this claim as well as with other Druckerites who have gone so far as to proclaim Drucker as the “Founding Father of Strategic Management” and the “Inventor of Marketing.” Discounting Drucker’s and these other’s views a book on strategy by Drucker is non-existent. Had he written one however, what would it have contained?

This Book – “The Strategic Drucker: Peter Drucker’s Strategies for Business Growth”

The author suggests that contained in many of Drucker’s 39 books and thousands of articles are possibly the ingredients for a Drucker strategy book. This book therefore consolidates many of Drucker’s observations and writings on strategy and other topics related to business growth into this one source – The Strategic Drucker. This book focuses on Drucker’s views on what he considered to be the two most important functions of the organization, marketing and innovation, with a comprehensive review of his approaches to strategy, innovation and entrepreneurship, and leading change. Other related topics include his views on growth through mergers, acquisitions and strategic alliances, the five deadly business sins to avoid that center on new product pricing decisions, and also addresses the importance of the management of small and family businesses that make up the majority of enterprises in the U.S. economy.