Some Questions This Book Raises Include:
• Was Drucker the Founder of Strategic Management and the Inventor of Marketing as some ardent Drucker followers (Druckerites) have suggested?
• Did Drucker write the first book on strategy when he claimed, “I developed the first book on what is now called “strategy,” Managing for Results, which appeared in 1964?”
• What are “Drucker Gaps” and how are they closed? • Is there really a “theory” in Drucker’s “The Theory of the Business”? • What is needed to really apply Drucker’s “Concept of Planned Abandonment”?
• What is the “myth” of Drucker’s advice to Jack Welch at GE of “Being Number One or Number Two” in one’s industry? What did Welch have say about this?
• Was Drucker ahead of his time in many of his concepts on marketing or did he borrow them from others who were actually ahead of him? If so, which ones?
• What is the “Far Side” of Drucker? • What did Drucker neglect in his discussions of innovation? • Is there a “Strategic Drucker”?
Schedule an Executive Overview of “The Strategic Drucker” with Dr. Swaim.
Upon the book’s release, Dr. Swaim will be available to present a half-day Executive Overview to a three-day Executive Workshop of his book focusing on how to apply “The Strategic Drucker.” Combined with a book signing, this would make a unique event for Drucker Societies and other institutions that foster the Drucker Legacy.
For additional information and scheduling an Executive Overview or Workshop contact Dr. Swaim via email at:
robertswaim@hotmail.com Phone: (Cape Canaveral, Florida) 321-392-0524 · (Beijing, China) 86-10-1390- 128-4951
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142