TheUK’s highest circulatingmonthly title aimed at Beauty,Nail&Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 16,145 copies*


Features


24 BeautyUKReview Record-breaking BeautyUKattracts the crowds


37 HolisticHealth Review Another successful year for this leading therapy exhibition


46 Absolutely Flawless Melissa Dennis looks at why we’re falling in love withmineralmake-up


66 Shape Up DonnaTaylor looks at the importance of choosing the right nail shapes for your clients


70 Mr Brightside Brighten up your client’s nails with these funky neons, sure to get any girl ready for the dancefloor


Front cover sponsored by Sunless Solutions


GuildNews The UK’s Highest Circulating Title for Beauty, Nails & Spa July 2011


74 Salon Spy Themonth Salon Spy visitsThe Hideaway in Essex


76 Waking Up to Beauty How paramedicalmicropigmentation can help change people’s lives


For further information telephone 01634 386546 or circle number 86.


46 Special reports


55 Perfect Peptide Sally Penford unveils advances in skin brightening


59 Two-way Communication JohnMcClements explains this vital element in your ‘MarketingTool Box’


73 AWelcome Addition Karen Deehan considers recruitment in the beauty industry


83 Are You an Expert? Great service = great reward, says LizMcKeon


84 Battle of the Brands Who wins the war between high street products and professional brands?Abbi Cox investigates


24 Regulars


10 Business to Business


61 NailNews


89 SpaNews


91 New Products


99 Training


102 Classified


55 Contributing toGuildNews thismonth… 66


John McClements is amarketing expertwho runsAyurveda training courses inGoa


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


Sally Penford is Education Manager for the International Dermal Institute


KarenDeehan works for the International Institute for Anti-Ageing (iiaa)


(*ABC audit period 1/7/2009 - 30/6/2010) GUILD NEWS 5


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