PREVIEW DISCOP2011
Discop Hot Picks
TBI looks at the hottest and buzziest shows that are being brought to MIP TV from Spanish dramas to Turkish reality shows and Finnish entertainment formats.
The show:Shopping Monsters The producer: Erdi Productions The distributor:Global Agency Concept:Shopping makeover reality format Airing: Kanal D (Turkey) Turkish distributor Global Agency has already optioned its shopping makeover reality for- mat in 11 territories and hopes to close a few more with Central and Eastern European partners at
Discop.The show,which has dou- bled the daytime ratings of Turkish network Kanal D,sees five women compete in a series
32TBI June/July 2011
of shopping related challenges to win a large spending
spree.The women must impress a panel of rivals as well as one of Turkey’s most famous fashion designers for the chance to win the prize. Global Agency chief executive Izzet Pinto
says:“Women are crazy for shopping and this format has all the elements to make it an international success.” Cineflix has acquired the English-language
rights for the US,UK,Canada and Australia, while Nordisk has picked up the Swedish
rights and Greek broadcaster Mega TV has also optioned the format.“I think it will start in September or October,”adds Pinto. Global Agency will be selling the format alongside local drama Magnificent Century, which tells the story of the Ottoman Empire and has been one of the most controversial series to air in the
country.The drama,which is also one of the most expensive Turkish pro- ductions to date with a US$3.5 million budg- et,is produced by Tims Productions for Show TV and is set to air in 19 territories.
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