MONITOR FORMATS
Screenwatch Odd One In
The show: Odd One In The producer: Zeppotron The distributor:Endemol Worldwide Distribution Concept: Comedy gameshow for- mat with celebrity panellists Airing: ITV1 (UK)
Odd One In aired on UK broad- caster ITV1 last summer and Endemol will start shopping it to buyers in the CEE region at Discop.
The show tasks celebrity pan- ellists with finding the “odd one in” – the person with an unusual skill or talent – from a line-up. Each of the two teams can ask questions and is prompted by the quizmaster. The UK version was made by Endemol-owned Zeppotron and fronted by Bradley Walsh with Peter Andre and Jason Manford as panellists. Ahead of Discop, Marina
Williams, Endemol’s CEO of CEE Operations, says the format is
well-suited to the needs of broad- casters across the area. “Broadcasters in this region are looking for light-entertainment primetime shows with comedy elements – they want to be upbeat and positive. It also allows celebrities to participate, which is important in our region.” CEE broadcasters are also reluctant to buy paper formats, so having the finished ITV version to show them helps. Williams says: “In the CEE region you can’t really sell off paper, every- one wants something with a track record. Odd One In got above average ratings on ITV and ITV is a big, well-known channel.”
The IT Crowd heads to Russia
British comedy The IT Crowd will be remade in Russia after distributor FremantleMedia struck a deal with local production company Star Media Group.
A pilot for the series, which was cre-
ated by Father Ted's Graham Linehan,is currently being shot and Star Media is in talks with local broadcasters. Vlad Riashyn, chief executive of Star
Media, which produces series includ- ing crime drama Demons, said:"One of our [recent] purchases is the rights to TV format The IT Crowd;we are shoot- ing the pilot episode and discussing it with the Russian TV channels." The series, which originally aired on Channel 4, has been remade in Germany as Das iTeam - Die Jungs an der Maus (The iTeam - The Boys at the Mouse) for Sat.1 but was cancelled
16TBI June/July 2011
after its second episode. A US version was also in production in 2007 for NBC but was never picked up. Star Media,which operates in Russia
and Ukraine, has produced a number of local versions of international for- mats including a Ukrainian version of Are You Smarter Than A Fifth Grader? and Dancing with the Stars as well as a version of SevenOne International’s German format Galileo.
News
Zig Zag cuts Yoshimoto deal UK indie Zig Zag has struck an agreement with Japanese enter- tainment company Yoshimoto Creative Agency, clearing the way for its formats to be launched in Japan and Asia. The pair will also co-develop new formats. Under the terms of the agree- ment, new shows will be made for Western and international mar- kets, but are expected to launch first in Japan.
FremantleMedia inks Oz deal FremantleMedia will produce local versions of Mark Burnett for- mats in Australia and New Zealand after the two companies struck a production deal. The move will see FremantleMedia Australia, which is run by Ian Hogg, produce formats from Mark Burnett's One Three Television, the catalogue of which includes Survivor and The Apprentice. This is the first major deal for Burnett following the sale of a stake in his company to US firm Hearst.
Bunim Murray Operates in Israel
Bunim/Murray has inked a first-look deal with Israel's The Operating Room and is looking for Israeli formats it can bring to the US. The Banijay-owned US production
company makes shows including Keeping Up with the Kardashians and Project Runway and is looking for unscripted formats that will work in the US market. The agreement gives Bunim/Murray the opportunity to take The Operating Room formats to the US and tap into local production talent. A raft of Israeli formats have travelled outside of the country in recent times. NBC recently picked up Armoza's gameshow format Still Standing.
For the latest in TV programming news visit
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