PL+S show review PAGE 17


PAGE 26


Focus on the Middle East’s pro audio market


APRS interview PAGE 44


NEWS <


NMK urges ME firms to learn from the past Dubai supplier warns companies in the Middle East against going for quick money and short-term gains


NICOLAS KYVERNITIS of NMK states that pro audio firms should use caution when dealing in the Middle East market and not devalue it by looking for quick gains. In an exclusive interview with


Audio Pro, the Dubai-based supplier explains that other firms have not faired well in the market: “Many of


market is unique in the sense that the area has vast capital to invest. Nicolas Kyvernitis


“


the installers in Dubai were forced to let go of resources and others had to close up shop entirely. Many of them have looked outside the borders of Dubai, such as Abu Dhabi or Doha, for example. Some of the newcomers closed down and some that grew too big too fast had to consolidate. Things have taken a turn and the past few


months have seen several events keeping rental companies busy. “We are looking forward to the


future,” he continues. “Clearly, everyone is eyeing developments in Abu Dhabi and, especially, Qatar. These are long-term projects so everyone should not look at just making quick deals.”


Gadget Show pro day hailed a success


JUST UNDER 5,000 members of the UK trade visited this year’s Gadget Show Live professional day at the NEC in Birmingham. The line-up included pro audio firms


such as Shure, Sennheiser and Avid. Audio Pro International was an exclusive trade partner for the show. Over 250 tech companies exhibited their latest products to industry buyers and executives. Consumer attendance numbers for the event rose to an astounding 104,759, which amounted to a 50 per cent rise from 2010, with around 20,000 visitors walking through the door every day. Tickets sold out in a record-breaking 12 weeks, leading the show to add an extra consumer day, with an extended floorplan. Matt Hodgins, event head at Upper


Street Events, said: “The Gadget Show Live 2011 has proved to be an incredible event, with visitor numbers exceeding even our own expectations. The addition of GSL Professional has been an overwhelming success


www.audioprointernational.com NMK has strengthened its position


by establishing new endeavours with Claire Brothers and RSG. “The Middle East market is


unique in the sense that the area has vast capital to invest; however the market still has to catch up in terms of the number of people with the skill sets to operate the latest


solutions efficiently or to the fullest potential,” Kyvernitis states. “Various initiatives are helping to improve this such as the MECIA organisation with their affiliation with InfoComm and the courses they do. “The Middle East is a transient


society, which makes it difficult for firms to keep skilled resources.”


API expands sales team


AUDIO PRO has bolstered its sales team with the addition of Jodie Holdway as account manager. Already an account manager on


API’s sister title MI Pro, Holdway will join advertising manager Darrell Carter to grow the title and work with key clients. With the introduction of an iPhone application, the upcoming release of a new website and a leading industry print title, Holdway will work with Carter to provide unparalleled service to a growing roster of clients in print and online, as well as looking at expanding the brand into new areas.


“Jodies appointment means that


providing the ideal environment for the UK trade to get together for a day of networking and business. “Plans are already well underway for


2012, with a further extension planned for the Game Zone and an increase in capacity for the Super Theatre, as tickets were completely sold out within just a few weeks. We are also looking at the addition of further zones to support specific genres of tech, making navigation easier for visitors.”


our pro audio clients will get more detailed account management, plus Intent Media will be able to focus more attention on the fast-growing Audio Pro International brand," commented Intent Media's managing director Stuart Dinsey. “This is a big year for API, as we look to invest more and establish ourselves as the most influential and forward-thinking trade title in the pro audio sector.”


Holdway: API’s new account manager “Holdway has already made her


mark in the UK’s musical instruments industry, and I am certain she will not only prove to be a highly valuable member of our team, but also someone the pro audio trade will come to know and like,” added Andrew Low, editor for Audio Pro International.


audioPRO May 2011 5 The Middle East NMK has


strengthened its position in the ME with new partnerships


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