> REGIONAL FOCUS MIDDLE EAST
>> DELTA DUBAI
Andy Jackson of Delta Dubai approaches the market cautiously, and notes his firm’s ability to work outside the GCC region, supplying projects in Egypt, Lebanon and Singapore, as a key to continued success. He states that political changes in the area make the future of the Middle East uncertain: “Clearly there are some huge political changes ahead in the Arab world generally. How this affects us is unknown at this stage. We remain cautiously optimistic.”
DIGICO Delta’s partnership with UK console manufacturer, Digico has proved fruitful for both parties. James Gordon, Digico MD, has identified the Middle East as among the fastest growing markets for the multi-billion dollar AV industry. “In spite of the troubling economic environment last year, the Middle East has seen no overall contraction in spending,” he explains. “The future looks bright for the audio visual industry in the Middle East. The professional sound, light and AV systems integration industries go hand in hand with the growth in tourism, hospitality and infrastructure developments. With capital-intensive tourism and hospitality industries delivering more than 20 per cent of Dubai’s GDP alone and tourist numbers expected to reach 15 million by 2015, these sectors have proved resilient to the recent downturn in the global markets. This offers enormous potential for suppliers of professional sound, light, music, audio-visual and systems integration technologies and solutions for the professional entertainment, events and hospitality, building and construction as well as project installation industries between new build and refurbishment.”
PALME ME PALME ME is one of the region’s only professional audio shows. Now in its ninth year, PALME ME was at the Dubai International Exhibition Centre from April 26th to the 28th. It serves as the region’s dedicated event for the professional audio, lighting, AV and systems integration sectors. PALME is a truly comprehensive trade event, offering something for audio and visual professionals of all disciplines. This, combined with the huge growth experienced by the region’s industry in recent times, has helped it to mature beyond its years, attracting 200 exhibiting companies from 35 countries and more than 6,000 delegates from 68 countries during last year’s show. Mustafa Iqbal, senior marketing manager for PALME, comments on the growth of the pro audio market in the area: “The purchasing authority of visitors that attended the 2010 PALME Middle East accumulated to a whopping US $1.035 billion, which clearly indicates the size of this burgeoning
market. As hundreds of new projects are completed for the hotel, leisure, infrastructure and live events industry in this region, the demand on ever more imaginative and creative design to stand out is of huge importance,” adds Eben Botha, exhibition manager. See the June issue of Audio Pro for a full report on the 2011
PALME ME show. IFMEA
InfoComm, an organisation that has successfully grown AV trade shows in numerous locations around the globe, has recognised the potential of the Middle East and launched a dedicated event for the area. InfoComm Middle East and Africa (IFMEA) will take place from October 9-13, 2011 at the Dubai International Convention & Exhibition Centre. The new event is a venture between InfoCommAsia and Dubai World Trade Centre, which will be co-located and jointly promoted with GITEK Technology Week. Now in its 31st year, Gitex Technology Week brings the regions manufacturers, developers, distributors and resellers of business IT solutions together with its decision makers.
28 audioPRO May 2011
The purchasing authority of visitors that attended the 2010 PALME Middle East accumulated to US$ 1.035. Mustafa Iqbal PALME Senior Marketing Manager
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www.audioprointernational.com
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