Industry news Bullseye for new gym


On target... archer Nicky Hunt at the new facility


Leisure, which manages facilities across Suff olk. It is part of a new approach from Abbeycroft Leisure to introduce quality gym facilities at a low cost, in this case £12.99 per month. Abbeycroft has


T e world’s top female archer was


on hand to open a new aff ordable gym in Ipswich. Commonwealth gold medallist and Olympic hopeful Nicky


Hunt said she was delighted to open the facility in her hometown, and said that having the chance to join a club when she was a youngster had been the catalyst to


KEEPING IT IN THE FAMILY


To help counter the alarming proportions of childhood obesity in the UK, Pineapple Leisure is launching Jump Gym – an infl atable fi tness facility offering 12 activities for children. At the same time, the Jump Gym programme also


provides interactive sessions, using hand puppets Francesca and Frederick, who teach children the importance of healthy nutrition in a fun way. Jump Gym is the brainchild of Sharon Hadley-


Ford, mother of two girls and director of Pineapple Leisure. She was concerned about the decline of school PE lessons and sports days, and the lack of opportunities for children to play outdoors. The giant infl atable was designed by the whole Hadley-Ford family and aims to encourage jumping, hopping, stretching, climbing, crawling, throwing, and more. Jump Gym is now available UK-wide and can be used in schools, nurseries, sports centres, community centres and village halls, with classes designed for pre-schoolers (three to fi ve years), juniors (six to eight) and seniors (nine to 11). Under the business model, owner operators can set up their own facility using the Jump Gym equipment and receiving start-up training. All Jump Gym classes combine a weekly sports theme with a weekly fresh food, such as ‘Skipping and Strawberries’. A weekly recipe is posted and the children are encouraged to go away and eat the healthy food of the week.


www.imspa.co.uk People power to drive machines


As part of its ongoing pledge to lighten the company’s global footprint, Life Fitness has created a ‘Green to Go’ initiative to develop sustainable solutions. In line with this


promise, a new hybrid energy-saving feature, which will work in conjunction with the Elevation Series Engage Cross-Trainers and Lifecycle exercise bikes, has been launched. T e new hybrid


products will switch automatically from electric to self-generated power when a user reaches a certain intensity level in the workout, lowering the energy draw from the console by more than 75 per cent. When a person is working at a high enough resistance level and revolutions per minute (RPM), a green hybrid icon will appear, telling the user that they are helping to power the machine. T e machine’s


workout summary will also show users how much energy was saved during their workout. Life Fitness also


off ers energy-saving options on its consumer products as well. T e just-introduced F1 Smart consumer treadmill off ers an energy-saving feature, which automatically puts the treadmill into energy-saver mode after workouts, lowering energy use by 90 per cent.


Sportphysical activity &


May 2011 »43


her own successful sports career. Formerly known as


St Matthew’s Baths, the gym is run by Abbeycroft


been working on the project with Leeds- based consultancy, Your Management Solutions, and is one of the fi rst trusts to go down the aff ordable gym route. Jamie Lyne, managing


director of Your Management Solutions, said: ‘T is is a very exciting project for


Abbeycroft and I think a very entrepreneurial move for them. Aff ordable fi tness is an area that is growing rapidly and I think this model will almost certainly be taken up by other leisure trusts.’ T e new gym is on


two fl oors with 100 Matrix fi tness stations including the brand new Virtual Active experience, a revolutionary workout experience which simulates climbing, running and hiking among some of the world’s most beautiful landmarks.


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