THE WHOLESALER® —APRIL 2011• Hydromatic® intros new campaign
DelAVAn, WIs. — Hydromatic launched the “You Bleed Green” cam- paign at
www.youbleedgreen.com. Developed to recognize plumbing pro- fessionals for their unrivaled loyalty to the Hydromatic brand, known for the emblematic green color of its pumps, the new program offers a wealth of re- sources and rewards for participating dealers. From a new Pro Dealer pro- gram designed to help contactors grow their business to an interactive online game with a grand prize trip to Ger- many for Oktoberfest, the “You Bleed Green” campaign was created to energize and reward Hydro- matic’s valued dealers and con- tractors. One of the exciting ele-
ments of the campaign is the Will it Grind? online game and sweep- stakes, showcasing Hydromatic’s new line of German-en-
gineered commercial grade grinder and solids handling pumps from 2 HP through 71/2 HP. “The number one issue facing pro- fessional plumbing contractors today is lost time and money due to pump failure caused by the ever-increasing amounts of disposable consumer products entering the waste stream,” according to Mike Betker, vertical marketing manager. “The Will it Grind? game allows visitors to put these new pumps to the test with everything from diapers to panty hose, towels to jeans, effectively demonstrating the pumps’ advanced new cutting system, featuring
Intelligent Trash Rejec- tion™.” To play Will It
Grind?, participants are asked to choose from a wide selec- tion of items and
INDUSTRY NEWS
enter a guess as to whether or not they think the new Hydromatic pump can grind the selected item. After making their selection, a video of that item being sent through the pump proves whether or not their guess was correct. Hydromatic fans can check out
youbleedgreen.com to play the game and register for a chance to win one of four $1,000 monthly cash prizes or the grand prize trip for two to Munich, Germany, for the 2011 Oktoberfest celebration. Also launching as part of the “You
Bleed Green” campaign, the new Hy- dromatic Pro Dealer program pro- vides contractors with all of the tools they need to succeed. One key ele- ment in the new program is the Pro- tector Plus extended warranty program, which provides Pro Dealers with free extended warranties product installations on qualifying products. The program also offers approved
contractors access to high-impact marketing materials, such as cus- tomized mailers, print ads for news-
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papers or local magazines, Internet banner ads, doorknob hangers and la- bels. In addition, Hydromatic offers participating contractors a custom website service to reinforce their per-
sonalized, professional image and help customers easily navigate through their list of services to find the information they need. Branded merchandise, such as
counter stools, t-shirts, pens and other promotional items, is available for Pro Dealers to use as customer give- aways or to showcase their own Hy- dromatic pride. Visit
hydromaticresidential.com.
See contact information on page 82 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
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