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INDUSTRY NEWS


ALL THE PERFORMANCE half the energy


KoHleR, WIs. — Coinciding with World Water Day, Kohler Co. – a three-time ePA Watersense Award recipient – has announced its 2011 $1-million product donation to Habitat for Hu- manity, supporting Kohler’s efforts to help build water-efficient homes for the third consecutive year. This brings Kohler’s support of Habitat to $3 million in product donations since the save Water America campaign’s inception in 2009. This year, Kohler will assist Habitat for Hu-


manity affiliates’ rehabilitation and new home construction projects in partnership with low-in- come Habitat homeowners in Texas and Califor- nia, two states that continue to deal with significant water shortage conditions. “Texas and California are among the most im-


pacted when it comes to freshwater shortages,” said John engberg, manager of global media and Web development at Kohler. “saving water in- side the home represents the best opportunity for families to make a significant difference in their water consumption, and benefit from lower water bills. The save Water America campaign helps educate homeowners how to rethink overall water use.” With the new California Green Building stan-


GREENSPEC® LISTED. SAVES APPROXIMATELY 50% ON ENERGY. CONSUMES NEARLY 40% LESS WATER.


The new Halsey Taylor® HVRGRN water cooler series spurred the creation of a new GreenSpec listed product sub-category, bringing sharper focus to the value of clean, safe, efficient delivery of drinking water.


The HVRGRN cooler uses half the electricity and reduces water consumption by about 40%. It also uses less refrigerant than any comparable cooler. And you get all this efficiency with virtually no change in user experience.


Learn more about our GreenSpec listed coolers. halseytaylor.com/green


dards (CAlGreen) Code taking effect this year, and many other states facing potential freshwater challenges, it is crucial that homeowners receive increased education around water efficiency. Kohler’s partnership with Habitat affiliates will help drive awareness of the impact this legisla- tion potentially will have on the nation’s looming water shortage. engberg added that Texas and California are


the nation’s two largest states, accounting for 20% of the total u.s. population, making them key targets for increased awareness surrounding water availability.


Assembled in the USA See contact information on page 82


HuNTeRsVIlle, N.C. — America’s tradesmen build our homes, roads, businesses and schools. They keep our cars running, our lights on, our water flowing and so much more. They are the backbone of our func- tioning nation, and IRWIN® Tools believes they deserve a national day of recognition. IRWIN invites the nation to celebrate National Tradesmen Day on Friday, september 16. This day will focus the na- tion’s attention on “The Hands that Build America” and will include celebrations, recog- nition events and activities throughout the country. “Tradesmen are the bedrock of America,” said Curt Rahilly, vice presi- dent-marketing for IRWIN Tools, “and we invite the nation to be a part of National Trades- men Day, to honor the men and women who con-


•THE WHOLESALER® —APRIL 2011


Kohler Co. makes major donation to Habitat


Kohler Co.’s water conservation initiatives are


mostly driven through the save Water America campaign, aimed at increasing awareness around the world’s water issues, arming consumers with water conservation information, as well as acting as the company’s water efficiency-focused out- reach program. save Water America launched in January 2009


as a viral campaign dedicated to educating home- owners on how easy it is to save water. The web- site saveWaterAmerica.com has tracked the more than 1,200 homes, which have been built in 48 states with Kohler water-saving plumbing products through the company’s $2-million prod- uct donation to Habitat for Humanity over the past two years. Kohler encourages homeowners to log on to


the save Water America website and access in- formation on water-saving products, tips and available toilet rebate programs throughout the country, designed to help offset the cost of re- placing older model fixtures. save Water Amer- ica also reaches homeowners on Facebook, Twitter and online social sharing sites. Included in the standard Kohler plumbing


products package for Habitat for Humanity proj- ects are ePA Watersense-listed products – high- efficiency toilets, showerheads and bathroom faucets. The high-efficiency toilets each save about 15,000 gallons of water annually versus older model toilets. In addition, the Kohler show- erheads and faucets use 30% less water without sacrificing performance, helping homeowners re- duce water use and cut water bill costs. These plumbing products are easy to install; come in many design styles; and perform to owners’ ex- pectations, added engberg. Visit www.kohler.com or www.savewater- america.com.


IRWIN Tools launches ‘National Tradesmen Day’


tribute to our lives in so many meaningful ways. We hope that, by focusing attention on profes- sional tradesmen on this day, we will recognize the role that they play each and every day. All of us should thank the


skilled workers who build America and keep our na- tion running strong. Whether through a na- tional proclamation or a simple box of doughnuts taken to a jobsite, we can


show tradesmen that we ap- preciate their work.” To initiate this annual cele-


bration of America’s tradesmen, IRWIN introduces a new emblem to give National Tradesmen Day a dis-


tinct graphical icon that spotlights the “real” working hands. Visit www.nationaltradesmenday.com


• Be sure to visit www.thewholesaler.com for web exclusive articles and videos! •


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