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34•


Diversified Wholesaling


Mart generates ‘oooohhs’ and ‘aaaahhs’ from customers


(Continued from page 32.)


ing buildings totaling about 5,000 square feet in a convenient location in San Antonio. Among the vast array of appliances


Morrison offers through the Appli- ance Mart and its select destination showrooms are: • Refrigerators


• Freezers • Dishwashers • Washers and dryers • Ovens • Cooktops • Energy and water conservation products • Coffee systems • Ranges


• Water filtration systems • Range hoods


• Microwave ovens • Warming drawers • Outdoor cooking • Water dispensers • Wine coolers • Outdoor kitchens. Products on display come from


such leading names as Bosch, Jenn- Air, KitchenAid, Sub-Zero/Wolf,


•THE WHOLESALER® —APRIL 2011


Miele, Thermador, Viking and Whirlpool, among others. Immediately upon entering the Ap-


pliance Mart, decadent kitchen dis- plays are designed to generate “oooohhs” and “aaaahhs” from visi- tors. There are bursts of color from fabulous backsplash tile and counter- tops, as well as painted walls, artwork and carefully selected décor. The Wolf Living Kitchen is the


main focal point, which the Appli- ance Mart coordinated in conjunction with Wolf. In addition to the elabo-


rate vignettes, there are walls of prod- uct groups such as cooktops and microwaves, a “utility area” featuring washers and dryers, and an entire out- door living section. Of course, there is plenty of room for work space to spread out blueprints and drawings. “Unlike some of our other show-


See contact information on page 82 • Be sure to visit www.thewholesaler.com for web exclusive articles and videos! •


rooms where the vignettes and walls are more ‘fixed,’ the Appliance Mart is a little more user friendly when it comes to changing out displays,” McKendrick explained. “The way it (Turn to Great ... page 36.)


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