36•


Diversified Wholesaling Great opportunities still abound (Continued from page 34.)


is set up is with movable panels so that if we want to swap out products of different dimensions, we can sim- ply slide the panel around to accom-


modate the new display.” The Appliance Mart is open from 8


a.m. until 6 p.m. Monday through Friday. In addition to manager Ron Wiggs and his office manager —


both of whom have been with the Ap- pliance Mart since its founding — there are four salespeople who are well trained in kitchen design. Its pri- mary customers are typically the homeowner, along with their interior decorator/designer, and sometimes the custom builder or contractor. Fortunately, while construction has


dropped off in the last few years in the Hill Country region, McKendrick emphasized there continue to be great opportunities. “Over the past year, we have fo-


Morrison VP Jack McKendrick


cused on the home renovation seg- ment and have made a concerted effort to meet remodeling contractors that we didn’t already have relation- ships with,” he commented. “There are a number of contractors in this re- gion that specialize in doing high-end kitchen renovations. These projects are a significant commitment — homeowners are spending upwards


•THE WHOLESALER® —APRIL 2011


of $50,000 on their appliances in many of these cases. We view this as a category with great potential, and look forward to capitalizing on these opportunities.”


n


For more information, visit www.morsco.com.


See contact information on page 82 • Be sure to visit www.thewholesaler.com for web exclusive articles and videos! •


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