RETAIL SECRET SHOPPER Tractoring through
Secret Shopper is on the lookout for a present for his sister’s birthday and she’s after a new acoustic. With a budget of around £200 to £250, he heads to Ipswich to see which shop would treat him best…
Music World
A DIFFICULTY faced by many MI stores is that they are often unnoticed and a bit tucked away, but Music World certainly doesn’t suffer from this problem. As well as being a standout store on Ipswich’s Queen Street, the visitor is greeted by a tidy, well presented window display that encourages browsing before entering. First impressions revealed a charming
little general retailer with a decent guitar display, impressive sheet music selection and attractive cabinet that turned out to be home to the brass and woodwind, as well as orchestral strings. A good spattering of customers meant I
was already expecting not to be seen straight away, but within a couple of minutes I was approached by a very enthusiastic young chap who offered an
76 miPRO MARCH 2011
MI-PRO.CO.UK
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