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INDUSTRY NEWS
SAn DIEGo — Daikin AC (Americas) Inc. re- cently hosted the 3rd Annual Daikin AC Sales Meeting for the HVAC distributors that sell the company’s line of highly efficient cooling and heating systems. In addi- tion to a product trade show, workshops and a general session, Daikin also recognized top-performing customers with a number of awards. Distributors from the U.S., Canada and Bermuda gathered for the meeting in San Diego to learn about enhancements to Daikin AC’s product offering as well as strategies and pro- grams designed to help improve productivity and sales. “This year’s theme ‘Daikin AC, Tomorrow’s
new Classic’, invited our customers to learn how Daikin’s outstanding products share the attributes of quality and lasting value with the classic cars, movies and music that were incorporated into the meeting activities,” explained Christina Trond- sen, Daikin AC’s director of marketing. The meeting was held at the historic Hotel del Coronado, built in 1888. one of its most famous guests was the late Marilyn Monroe, who filmed the classic comedy Some Like It Hot at the hotel in 1959. Daikin brought world-famous Marilyn Mon-
roe impersonator Susan Griffiths to “The Del” to welcome customers during the general session that kicked off the meeting. Throughout the con- ference, customers attended informative work- shops designed to help sharpen their skills and promote the Daikin brand. Distributors learned how to effectively merchandise their locations, and determine the true cost of owning the ex- tremely efficient Daikin Altherma. They heard how one established distributor
grew sales of Daikin’s product by nearly 800% in one year and took home vital information about enhancements to the product line and how to manage product supply. Guests also enjoyed a “beach party” at the hotel featuring classic cars
See contact information on page 98
WESTPoRT, Conn. — A robust interactive pro- gram designed to help attendees of the world’s largest HVACR expo and conference maximize their time on and off the show floor is now avail- able at
www.ahrexpo.com. Called “Virtual Show,” the online program al- lows show visitors to conveniently: • Search for specific products, product cate- gories and/or exhibitors they wish to see • Virtually “walk” the exhibit halls and scroll over a booth to get more information • Automatically request a meeting with the companies they are interested in seeing • Plan events and meetings and automatically update them in outlook Calendar • Automatically add booths to their planner based on pre-selected criteria • Map the best course through the exhibit halls based on products/criteria selected • Enhance existing relationships and create new ones. Exhibitors can also use ‘Virtual Show’ to re- quest meetings with attendees, plan their sched-
•THE WHOLESALER® — JANUARY 2011 Daikin AC hosts national sales meeting
from the 1950s, along with the classic rock and roll music of the Surf City All Stars, a band made up of original members of the Beach Boys. Also during the event, Daikin AC recognized top-performing distribu- tors in several categories. The Market Share Leadership Awards are
given to the top five distributorships with the highest sales of Daikin’s split systems products in 2009.
This year’s winners were: • Behler-Young Company • EMCo Corporation • F.W. Webb Company • Idaho Green Supply • The Star Supply Company. Best Sales Increase Awards recognize the
greatest percentage increase in overall sales from 2008 through 2009. This years’ award winners were: • Behler-Young Company • The Star Supply Company • Air Care Ltd. • Air Care Products Inc. • ACES A/C Supply north. The DnA Dealers Achievement Awards are
given to the top distributors with the most sales from contractors who are enrolled in the Daikin network Alliance, a group of professional con- tractors meeting training and registrations re- quirements. Winners included: • Behler-Young Company • Coastline Distribution • Mar-Hy Distributors • The Star Supply Company • The Wallwork Group. In addition, Behler-Young Company, based in
Michigan, received the Pinnacle Award, which is given to the distributor that exhibits the best per- formance in sales, opportunities, closure rates, project scope, and size and level of investment in Daikin and its products. Visit
www.daikinac.com.
AHR Expo now features virtual, interactive online program
ules, and search other exhibitors they wish to visit. Attendees can find the new “Virtual Show” feature by going to the Visitors tab at the top of
the AHR Expo website and scrolling down. Ex- hibitors can find the robust new feature by going to the Exhibitors tab at the top of the page and then clicking on “Floor Plan” and then on the “Interactive Floor Plan.” The 2011 AHR Expo will be held January 31– February 2 at the Las Vegas Convention Center and will feature more than 1,800 exhibitors from around the world showcasing hundreds and hun- dreds of innovative new products to over 45,000 attendees and exhibitor personnel.
• Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
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