TRADE UPDATE
In association with:
A year to remember
As we look forward to the Christmas break, UKIE director general Michael Rawlinson toasts a successful year and looks at ahead at what comes next
UKIE is
celebrating a “tough but
successful” year for the industry, and has outlined its plans for 2011
2010 WILL be remembered as a tough but successful year for the video game industry. It was the year that saw casual and online games played through social networks emerge from boxed products’ still large shadow as key forms of interactive entertainment. It seemed everyone was playing Angry Birdsat some point this year – including David Cameron – and its success was an indication of how widely gaming has spread. 2010 will also be remembered as the year UKIE came into existence to represent the interests of the interactive entertainment industry. It is an exciting time and we need to work together to make sure the UK is at the forefront of this new global wave of gaming, and that UKIE as a trade body is capable of representing all the interests of this ever-changing and diverse industry. To do this we are currently developing our long-term plan around four key areas – business support, IP protection, health and social responsibility, and skills and
34 December 17th 2010
education –making sure what we do delivers value to our members, whatever their business. One of the benefits of joining UKIE is that we operate a ‘one-member, one-vote’ policy so we all have an equal say in UKIE’s activity. If you’re not a member, make sure you join so you can help shape the industry’s future.
INDUSTRY DEFENCE UKIE’s long-term plan will take shape over the coming months. Key to its success is continued collaboration with government, ISFE, Tiga, schools and other academic institutions, creative industries and each other. We will also be working hard to
make sure we offer our members the services they need, including a series of member business seminars. These will be led by key industry figures, debating and advising on the big commercial issues and opportunities facing the industry. Another of UKIE’s key goals is to promote a positive image of our sector to the public and to dispel
common myths that remain around the industry. Many of you will have seen UKIE’s contribution to the recent Panoramareport into gaming addiction. Whatever your views on the content of the programme, it was interesting to note the lack of public response to it – perhaps indicating a positive shift in opinion towards games. However, excessive gaming remains an ongoing topic that UKIE shall be dealing with, along with other recurring negative allegations such as linking games to violence, obesity and epilepsy. We’re there to act as a buffer between these negative views and our members, and to develop evidence to counteract unfounded accusations. This is a positive industry, with lots of good news stories to tell – from games-based learning in schools to innovative new business models and some of the best creatives in the world. We shall be promoting the industry as a force for good whenever we get the chance. Happy Christmas to everyone.
“
We need to work together to make sure the UK is at the forefront of this new global wave of gaming. Michael Rawlinson, UKIE
www.mcvuk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68