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REVIEW OF THE YEAR AUGUST


DIGITAL FUTURE WAY OFF: PlayStation CEO Kaz Hirai says a ‘digital only’ future is over ten years away. Retail rejoiced.


MICROSOFT REMEMBERED PC: Age of Empires Onlineand Microsoft Flightwere announced for PC.


GT5 DATED, YAY! At Gamescom Sony announced a new Ratchet and Clank, Resistance and Virtua Tennisgame. The platform holder also dated GT5in Europe for November 3rd.


SEPTEMBER


EVERYONE BOUGHT MODERN WARFARE 2: The FPS became the best-selling game ever in the UK according to Chart-Track.


MEDAL OF HONOR CONTROVERSY: Defence Secretary Liam Fox urged retail to ban Medal of Honor. Everyone ignored him.


HALO, OLD FRIEND: Reach sold 300,000 units in just 24 hours.


MOVE IS HERE: Sony entered the motion controller market days after Halo’slaunch.


REALTIME WORLDS CLOSED: The studio collapsed following weak sales of APB.


RETAIL TROUBLE: HMV and Argos blamed games for weak sales, Blockbuster US filed for bankruptcy and GAME planned to shut 85 stores.


OCTOBER


DEAD GOOD SALES: Dead Rising 2’spre- release mini-game was downloaded 500,000 times in two weeks.


ELSPA IS DEAD, LONG LIVE UKIE: The industry trade body re-branded with a new look, new staff, new website and a new vision. It went after some new members, too.


TESCO’S DOMINATION: The grocer said it wants 20 per cent of the UK games market.


XMAS MARKETING BLITZ: UK publishers spent £181m on marketing during Q4.


GT5 DELAYED: The game slipped from its early November target date. Oops.


FIFA 11 SCORES BIG: EA sold 821,000 copies of its footy title in one week in the UK. It generated £28.93m and enjoyed the second biggest day-one launch in UK games industry history.


26 December 17th 2010


GAME AND COMET: Six GAME concessions opened in out-of-town Comet stores.


GMA WINNERS:PC Zonewon Games Media Legend – and Jon Blyth collected two awards.


CHIPS RETURNS: The indie made a return, albeit with five fewer outlets.


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