ROB COOPER: 10 YEARS AT UBISOFT A decade at the top


For ten years Rob Cooper has served as managing director of Ubisoft UK, overseeing its growth into a major part of the Ubi global operation. As Guest Editor for this week’s MCV, he reflects on how the company has gone from strength to strength


2000 & 2001: THE FIRST STEPS


I was very excited about joining Ubisoft back in 2000. I was attracted to the company by the people at the helm, who I found to be very honourable.


Ubisoft is a company with strong family values at its heart, something that attracted me then and still impresses me now. And not many people know that both Yves Guillemot and I each grew up as one of five brothers and we found common ground in that. My decision to join


16


Ubisoft from THQ was also December 17th 2010


very much driven by the management’s vision for the future growth of the company. The plans to take Ubisoft into the top five rank of publishers were bold and exciting, and I really wanted to be a part of that. Looking back now, I can say that I most certainly made the right move. I never had any second thoughts about joining Ubisoft, as I knew that in order for us to grow the business in the way we planned, we had to spend a significant amount of time


and money investing in the development of quality games – something which at this point would have been very much behind the scenes. But developing new IP and preparing to bring new franchises to market that could be sustained over a number of years takes time. Knowing that these foundations were being laid to allow us to bring our plans to fruition was reassuring and exciting. So this was a very important time.


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