> THE MARKETING INSTITUTE
Message from the Marketing Institute of Ireland Marketing continues to drive businesses through tough times
W
hatever about the broader fiscal situation, and there’s no denying that it is dire, individual firms have to get on with the job of defending themselves and finding paths to growth. Of course, marketing can also provide Ireland
with a key weapon in our efforts to upgrade and communicate our national branding. But there is no credible project in view at present to reach out to the significant pool of marketing talent that exists here, and to harness that. When you look at the potential impact of marketing at national level and at the level of the individual business, it becomes clear that marketing to a great extent will influence all our futures. This is one of the reasons that the Marketing Institute of Ireland is putting the spotlight on innovation in many of our activities at present. The 31st National Marketing Conference on 3 November saw the gath- ering of marketing leaders to engage with this issue together with a very impressive panel of Irish and international speakers. We have launched our commentary on Ireland’s Science,
Technology and Innovation (STI) strategy. This hard-hitting review of progress in this vital area for business covers the period from 2004 to the present, and it makes for sobering reading. Aimed at business- people and policy-makers alike, our assessment makes the case for
change. The document may be down- loaded from our website.
The development of the smart econ- omy is central to Ireland’s recovery. And digital marketing is a component part of this. It was interesting to note the National Marketing Conference speak- ers all deal with digital as part of main- stream marketing and not as an add-on. MII’s schedule of activity is in full throttle. The All-Ireland Marketing
Awards 2011 programme has been launched, and the date is 12 May for the biggest marketing night of the year. It’s important that we con- tinue to gain wide participation in this marquee event, as it’s Ireland’s only major platform to showcase marketing on such a large scale. Our new Postgraduate Diploma in Management and Marketing has commenced, and we are recruiting for our MSc in Marketing to start in January. This runs at Dublin Institute of Technology and is perfect for professionals with a business-related primary degree and over five years’ experience – see details at
www.mscmarketing.ie.
Tom Trainor, chief executive, Marketing Institute of Ireland
MSc Executive Master’s Degree in Marketing Two-year, part-time programme from the Marketing Institute of Ireland and Dublin Institute of Technology
Overview This boutique programme has been specifically designed for practising marketing professionals looking for inspiration and new challenges in their careers. It will provide the tools and strategies to address the specific challenges facing 21st century Irish marketing professionals. Unlike many master’s degree programmes, this one is specifically designed for practising professionals with at least five years’ relevant industry experience. It is an excellent vehicle for career acceleration and transition.
Programme structure, content and modules The programme structure provides for an upskilling and deepening of functional marketing knowledge and expertise in the first year through modules focusing on contemporary marketing matters, the global marketplace, integrated marketing communications and digital media and brand management.
The progression to year two focuses on moving from a marketing specialist perspective with functional knowledge to a business generalist and strategist with leadership and strategic organisational insights.
The modules in the second year are strategic management; marketing metrics – a financial perspective; innovation and commercialisation; and change management and leadership. The programme culminates in the completion of a work-based consultancy project which offers the opportunity to conduct a significant self-directed piece of primary research tailored to the participant’s own career and business aspirations.
Class size is limited to facilitate an interactive and participative learning environment.
For full details, see
www.mscmarketing.ie.
8 Marketing Age Volume 4 Issue 4 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76