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Letter from the Editor
In this issue, reflecting the enormous shift that’s taking place in media and marketing, we’re focusing on all things digital.
Chad Hurley, one of the co-founders
of YouTube, which has helped change the way we consume video, shares his insights on the future of advertising and monetisation of content.
Alain Heureux, president and CEO of IAB Europe, discusses what the shift to digital means for advertisers and agencies. And Tim Brooks, managing director of Guardian News & Media, talks about the impact of digital on his organisation and on the newspaper industry as a whole. We also look at online advertising in Ireland and the impact of social media on brand engagement. Elsewhere, we exam- ine the merging of the physical and digital worlds and trends in CRM. As ever, thanks to the MII members and other experts who contributed their time and expertise in putting this issue together. And thank you to everyone who sent in suggestions and feedback – please continue sending both to
MA@businessandleadership.com.
Grainne Rothery Editor, Marketing Age
Editorial director: Ann O’Dea Sub-editor: Karina Corbett Art director: Michelle Gregan Graphic designer: Yvonne O’Dwyer Group sales manager: Sam Hobbs Account managers: Niamh Carwood, Fiona Byrne
For all advertising and sponsorhip queries, contact Sam on +353 1 6251425 or email
advertising@businessandleadership.com
Publisher: Darren Mc Auliffe
Marketing Ageis published by Business and Leadership Ltd Tel: +353 1 6251480 Email:
info@businessandleadership.com Address: Top Floor, Block 43B, Yeats Way, Park West Business Park, Nangor Road, Dublin 12. © Business and Leadership Ltd 2010
Cover image: Gareth Craig / Dublin Web Summit
Average Net Circulation 5,700 July 2008–June 2009
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www.businessandleadership.com 4 Marketing Age Volume 4 Issue 4 2010
Liam Murphy Photography
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