> IN BRIEF
SMARTPHONE SALES UP 96PC IN Q3 – GARTNER
Worldwide mobile phone sales reached 417m units in the third quarter of 2010, up 35pc from the same period in 2009, accord- ing to Gartner, Inc. Over the same period, smartphone sales were up 96pc and accounted for 19.3pc of overall mobile phone sales in Q3 2010. “This is the third consecutive double-digit increase in sales
year-on-year, indicating that consumer demand is healthy,” said Carolina Milanesi, research vice-president at Gartner. “This quar- ter saw Apple and Android drive record smartphone sales. Apple's share of the smartphone market surpassed Research In Motion (RIM) in North America to put it second behind Android, while Android volumes also grew rapidly making it the No 2 oper- ating system worldwide.” In addition to strong growth of smartphone sales in mature markets, increasing sales of white-box products in some emerg- ing regions drove sales of mobile phones upward once again, said Gartner. “In the third quarter, white-box manufacturers con- tinued to expand their reach outside of China into markets such as India, Russia, Africa and Latin America,” said Milanesi. “We firmly believe this phenomenon will not be short-lived as we still see a continued need for non-3G devices. Although we have seen acceleration in sales this quarter, we expect an even bigger volume in the fourth quarter of 2010.” The third quarter of 2010 produced record sales of more than 81m communication devices based on open operating systems (smartphones).
For 2010, Gartner now expects overall devices sales to show over 30pc year-on-year growth fuelled by white-box manufac- turers. The impact of media tablets on mobile device sales will be tested in 2011. Gartner forecasts that media tablets (such as the Apple iPad) will reach 54.8m units in 2011.
Tom Trainor, chief executive, the Marketing Institute of Ireland; Michael Carey, chairman of the board of the Marketing Institute of Ireland; and Geoff Lyons, group marketing manager, Independent Newspapers
NOMINATIONS OPEN FOR ALL-IRELAND MARKETING AWARDS
The Marketing Institute of Ireland has issued a call for nominations for finalists to take part in the 2011 All-Ireland Marketing Awards. Centred around the strategic value of marketing as a driver of business value, the awards highlight excellence and best prac- tice in all areas of marketing. Those entering the awards programme can either nominate themselves or be nominated. Entries are submitted online and the closing date for entries is Thursday, 17 February 2011. The finalists will be announced on 3 March.
A panel of expert adjudicators will meet all the finalists between 28 March and 8 April and select the winners. These will remain a closely-guarded secret until the glitzy gala dinner on Thursday, 12 May 2011 at The Burlington Hotel, Dublin.
UK ONLINE DISPLAY ADS UP 34PC – COMSCORE
UK internet users viewed more than 221bn display ads during the third quarter of 2010, an increase of 34pc from the 164bn impres- sions in Q3 2009, according to new figures from comScore’s Ad Metrix service.
“Following the ad recession that occurred from late 2008
through most of 2009, we are now seeing a strong resurgence in the online display ad market,” said Mike Read, SVP and managing director, comScore Europe. “A key driver of this growth is the retail sector, which increased over 300pc in terms of impressions deliv- ered since last year. In the run up to Christmas with consumers searching for gifts, the growth in online advertising is likely to con- tinue its ascent.”
12 Marketing Age Volume 4 Issue 4 2010
The comScore figures reveal that
Facebook.com carried more display ad impressions in the UK than any other online publisher during Q3 2010, with more than 68bn display ad impressions, rep- resenting 31pc market share. Microsoft sites ranked second with nearly 14bn impressions (6.2pc), followed by eBay with 8.8bn impressions (4pc) and Google sites with 8.2bn impressions (3.7pc). Virgin Group, primarily featuring ads for its media brands, was the top online display advertiser in Q3 2010 with 4.4bn impres- sions (2pc of UK display). Telefonica Europe held the second posi- tion with 2.9bn (1.3pc), followed by BSkyB with 2.6bn (1.2pc) and BT Group with 2.3bn (1pc).
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