TV transformed in Ireland’s digital world
7% of Irish adults access TV interactive services at least once a week – heavy weekday TV viewers are over a quarter more likely to do so
12% of Irish adults watch TV online – compared to 8% in 2009
14% of Irish adults view TV on demand – around half of these watch at least one hour per week
attitudes & beliefs radio
cinema
What else are they up to? TGI Ireland holds the key. demographics
outdoor
non-alcoholic drinks chemists products
internet tobacco products
press food
household products pets & pet food
gardening appliances & other household durables communications & internet fi nancial services
Contact TGI Ireland: T: +44 (0)20 8433 4127 E:
irelandtgiteam@kantarmedia.com www.kantarmedia-tgiie.com
tv (including satellite, cable and digital) sweet & salty snacks toiletries & cosmetics
holidays & travel motoring
alcoholic drinks pharmaceutical &
shopping, retail & clothing diy & electronics & other personal items sports & leisure
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76