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G2E PREVIEW


TransAct unveils EPICENTRAL Print System for casinos


Groundbreaking solution to wow G2E visitors T


ransAct is introducing its EPICENTRAL Print System, a groundbreaking software solution for casinos that will enable promotional coupons and other messages to be


printed to casino patrons while playing slot machines, thereby enabling the casino to communicate directly with the customer to further enhance the player’s experience. The new EPICENTRAL Print System – connected directly to TransAct’s ServerPort device inside the slot machine – is an easy-to- use, cost-efficient software system that enables a casino to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Importantly, the system will work with all existing slot systems and games as it is separate and distinct from the slot system itself.less of the game’s manufacturer or the


casino’s slot system, as long as the slot machine is equipped with a TransAct Epic 950 printer, thus protecting the casinos’ investment in TransAct’s printer. Casinos that do not currently have the Epic 950 in their slot machines can easily change out their existing printers and add the Epic 950 and ServerPort – giving them the capability to implement EPICENTRAL. Through the use of the software system,


casinos will have the ability to provide players with special drawing entries, real-time promotional coupons and marketing messages, restaurant meals, show tickets and hotel rooms, among many other possibilities. Essentially, the casino will be able to utilize the system to create multiple promotions and incentives to either increase customer time spent on the casino floor or encourage additional visits. In addition, the EPICENTRAL Print System


supports two-color printing and contains multi-language support for any casinos looking to take advantage of these additional features. “Through our relationships with our casino


clients, we have developed what we believe to be a true win-win software product that not only enhances the customer experience but will be utilized by casinos around the world to drive more play, increase revenues and improve customer loyalty,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “The EPICENTRAL Print System will allow casinos to directly and in real time reach out and communicate with their customers with as many marketing and promotional messages as they can create. “All casinos around the world can utilize the


system as the software is written to provide both English and Chinese characters.”


Merkur Gaming excited to be making G2E debut


Visit booth 2883 to get on their dance card… M


erkur Gaming, a member of the German Gauselmann Group, will for the very first time present a wide range of innovations for the


international casino markets on its own booth #2883 at this year’s G2E in Las Vegas to be held on the 16th-18th of November. Within the Gauselmann Group Merkur Gaming is responsible for the development and international sales of AWPs, casino machines and VLTs for the international markets with the focus on multi-games. The visitors will in particular get know the


advanced multi-game line ‘Casinoline’ designed for the casino markets. Its different versions, featuring 10 games each, offer the attractive variety of classic as well as modern gaming systems. Thrilling features and brilliant graphics ensure the maximum players’


60 NOVEMBER 2010


satisfaction and a strengthened customer- connectivity. Of course, Merkur Gaming will also exhibit


the new exciting games under its successfully established multi-game umbrella brand ‘Games Unlimited’ for the South American, Mexican and other international markets. Frank Ziegler is sure that among the great variety of the ‘Games Unlimited’ games every player can find his favourite one. Five of the most famous ‘Games Unlimited’ games will be also available as single games for the casino markets. As the special highlight Merkur Gaming will


introduce its brand new slant top cabinet. This novelty featuring special chrome-covered frames and lighting effects will be the real players’ magnet for every location. Naturally, all video games will be available in the elegant WB4 casino cabinet as well. Both cabinets offer an optimal players’ comfort and ensure the


globally recognized Gauselmann quality. The first-class Merkur Gaming products are exclusively manufactured by adp Gauselmann GmbH in Luebbecke, Germany. The ISO certification of adp Gauselmann GmbH for development, production and sales as well as the development area of Merkur Gaming guarantee the best quality -“made in Germany”. As a matter of course the technical


masterpiece, Merkur Dispenser 100, must not be missing at the G2E 2010. This unique product for the advanced cash-handling meets the increased requirements of the dynamic game systems and the modern operating industry. Hess Cash Systems, also a proud member of the Gauselmann Group, will join Merkur Gaming in Las Vegas. Its latest version of the ‘Polaris Scorpion’ will be shown on the booth of Merkur Gaming.


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