IGT
other software necessary, allowing for each unit to stand alone, too. Additionally, as you see here, sbX is capable of delivering an interactive display directly on the game screen – we call it the Service Window – with program applications available for operators to better service their players directly at the machine.”
What this means is that when the operator wishes
to change a game that is on the way out, so to speak, and wants to roll on to the next hot game, all he has to do is to download the game from his server using sbX Floor Manager, the game management application of the sbX system. A few minutes later, the new game is ready for play in the machine with all the bells and whistles, design and interactive support available from IGT, but the game is controlled by the machine, and not from a server somewhere else on planet Earth.
Boje added: “Our system uses the open protocols set up by the Gaming Standards Association, which means that sbX applications can interact with existing games and cabinets from other gaming manufacturers that also have adopted the GSA open protocols that allow this communication. Actually, all this is a response to operators’ needs, because the technological developments are operator driven.”
sbX installed around the world As IGT treads the cutting edge of technology, its
sbX system has already been installed in the casinos of Las Vegas such as ARIA in CityCenter, and the Monte Carlo Casino Resort, The Orleans Hotel & Casino, as well as the Ameristar St. Charles Casino Resort, Barona Resort and Casino, Colusa Casino, FireKeepers Casino, MGM Grand Detroit Motor City Casino Hotel, IP Biloxi Casino Resort, and in other parts of USA.
In Amsterdam, Ali Civile, sales director for IGT
Europe, commented, “ sbX provides operators with a library of more than 100 international game releases and includes multi-denomination and multi- percentage capabilities. Because new game releases are continuously sent to the customer and several games can be downloaded simultaneously into one cabinet, operators can keep their floor fresh at all times.”
In Europe, IGT has installed the server-based
system at well-known properties such as Casino d’Evian in France, Casino di Venezia, and Casino de la Valee, in Italia.
At the end of June, following a thorough training
programme and a smooth installation, Grand Casino Helsinki experienced a flawless go-live on approximately 20% of its gaming floor with IGT’s sbX Experience Management System. Grand Casino Helsinki is part of RAY, Finland’s Slot Machine Association. All of its profits are distributed to support health and welfare work. As Finland’s sole casino, Grand Casino Helsinki operates 300 slot machines of which more than 65% are manufactured by IGT.
“We were pleased with IGT’s installation and go-
live. The system provides us more flexibility on game configuration, and the large game library allows us to give our players a wide variety of theme choices. With access to the game library, we’re able to quickly optimize our floor to offer players even more of their favorite games,” said Heikki Rinta- Panttila, casino general manager for Grand Casino Helsinki.
Civile added, “The integration of the IGT Casinolink management system, EZ Pay ticketing and IGT’s sbX Floor Manager at Grand Casino Helsinki simplifies their operation, and allows the casino to maximize the benefits of each of these three successful management resources.”
During the past few years,
there have been server-based games on offer from manufacturers the world over, and where gaming jurisdictions had demanded laboratory certification, some of the games have retrenched to more acquiescent territories. As there is a clear difference between downloadable games, sometimes, with software relayed through Internet, and server-based games with gaming content installed in the machine’s own server, like IGT’s sbX system, operators must be aware whether they prefer the games based in their own cabinet servers, in their own properties, or somewhere else, altogether.
NOVEMBER 2010 31
Another of IGT’s stars, Ali Civile
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