AIRPORT REPORT: BERMUDA The shape of things to come? Bermuda’s planned new terminal as designed by HNTB.
had with Hurricane Fabian back in 2003. Not withstanding that, the need still exists for us to build a better facility.” In addition to replacing the existing facility that has met its life
expectancy and mitigating the risk of hurricane activity, Adderley reveals that he is looking forward to having a more customer friendly and commercially designed terminal. “We recognise the importance of building the non-aeronautical
side of the equation because there is only so much you can squeeze from aeronautical revenue opportunities,” he says, noting his anticipation to bank on traditional options, such as shops and restaurants, as well as more creative new revenue streams. The new Bermuda airport will be built, as with the existing facility,
close to the ocean, presenting the opportunity to have water taxis and hotel water shuttles that, in and of itself, creates a new revenue stream for the airport. He also believes that there is scope for building a ferry terminal for
both commuters and visitors to use that could tie into the airport building and generate more pedestrian traffic in and about the airport facility, ensuring even more opportunities to generate revenue. “Our location gives us the scope to do things a little differently
here than at most other airports and it is important that we take advantage of this opportunity,” admits Adderely.
Traffic growth With extraordinarily pleasant weather for most of the year and poetic landscapes of blushing beaches accented by turquoise waters and lush vegetation, one might naturally assume that tourism is the leading commercial activity in Bermuda. Yet for nearly two decades, business has trumped leisure travel in this pink sand paradise. Adderley says the shift from a leisure to business occurred in the
late 1980s and international business continues to go from strength to strength. “Bermuda is really driven by international business, and more specifically, the insurance and reinsurance business,” he
28 AIRPORT WORLD/OCTOBER-NOVEMBER 2010
explains, noting that a number of large insurers throughout the world are either headquartered or have a significant presence in Bermuda. “As a result of the presence of international business in Bermuda,
we are seeing a number of our airline services being driven by international business demand,” Adderley says. “In terms of high yielding traffic, a number of the flights that
come in and out of Bermuda are profitable because they are able to fill the front of the bus, per se, due to the existence of international business.” Perhaps not surprisingly, given its location just 640 miles of the
US east coast, New York and the tri-state area is Bermuda’s number one market, closely followed by Boston and the New England region. Indeed, flights to New York, Boston, Washington, Baltimore,
Philadelphia, Miami, Charlotte and Atlanta ensure that the US market accounted for 80% of the 830,500 passengers handled at BDA last year. The UK and Canada each account for 10% of the total yearly traffic
courtesy of flights to London Gatwick (British Airways) and Toronto Pearson (Air Canada, WestJet) and Halifax (Air Canada). With the exception of United Airlines, which pulled the plug on its
non-stop service between Chicago O’Hare and BDA in 2008, all of the North American legacy carriers serve BDA and they have been joined in recent years by low-cost carriers JetBlue and WestJet. Adderley believes that the recent addition of low-cost carriers
– USA3000 also serves BDA – is significant in terms of the airport’s future development. “The introduction of the low-cost carriers JetBlue and WestJet has
enabled us to stimulate some of our core markets by bringing down the average fares and opening the door for a wider range of visitors,” enthuses Adderley. “I think the future looks bright for LF Wade International Airport
with slow, but steady traffic growth in the years ahead and a wonderful new terminal on the horizon.”
AW
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